written by Many people are testifying on social media about using TikTok as a revenue stream, so it’s no surprise that more and more creators are migrating to the platform and trying to figure out how much it pays and how they can cash in on the opportunity.
However, there are still some general guidelines. You must have at least 10,000 followers and 100,000 video views in the last 30 days to start making money directly from the platform. These requirements make you eligible for the TikTok Creator Fund, a program designed to pay tiktokers based on their content’s performance.
This comprehensive guide is beneficial for those who need clarification on the TikTok Creator Program and the number of followers that need to be paid.
How Much Does TikTok Pay Creators?
If you’re trying to make money in the TikTok world, you’ll need at least 10,000 followers. But that also doesn’t guarantee how much money you’ll earn. The platform pays creators through its Creator Fund.
However, how much TikTok pays its creators can be complicated because the payment system is mainly based on the type of content and level of engagement each creator has. Other factors include follower count, views, and the number of content pieces you have published over time.
On average, creators earn between $0.02 and $0.04 per 1,000 views from the Creator Fund. Even though the minimum number of followers needed for the TikTok Creator Fund is 10,000, you don’t need that number before you can start making money.
Additionally, a TikTok with up to 1,000,000 views will earn only $20 to $40. It’sView authenticity plays a significant role. The platform uses an intricate algorithm to distinguish fake views from organic views.
Also, remember that this is just an estimated amount, as many factors may influence the actual pay, as mentioned earlier.
Another TikTok Monetization Method
Earning less than a dollar per 1000 views is small. But the opportunities to make money on TikTok don’t stop with the Creator Fund. For those content creators who consistently produce viral content or engage with their followers through live streams, plenty of other avenues exist to make money.
Furthermore, the platform has direct opportunities to earn through virtual gifts (donations from followers during live streams). Users can purchase coins and give virtual gifts, which can later be converted into cash.
The more you interact with your audience, the more chance you will have to get some of these gifts. Plus, as the amount of followers increases, you can start working with brands or promote products and earn from affiliate marketing. Here’s how:
Brand Deals and Sponsorships
Brands may start noticing you when your number of followers grows to a certain number (usually around 10,000 to 100,000). They will approach you for sponsored content to promote products, where you’ll get paid to show a product or service in your videos.
Depending on your audience size and the brand’s marketing budget, you could make anywhere from $50 to several thousand for each sponsored post. Some top influencers with millions of followers have gotten brand deals that pay more than $10,000 per post.
Affiliate Marketing
Affiliate marketing is another way top influencers make lots of money, especially if they promote products or services they believe in. When you include affiliate links in your content and encourage your followers to purchase through those links, you’ll earn a commission on every sale.
This could be helpful if you have a niche audience that trusts your recommendations. For example, a beauty influencer might promote skincare products, while a tech creator might review the latest gadgets.
How Much Do Creators Make from TikTok Livestream?
TikTok Livestream is another lucrative option for creators. During live streams, followers can send virtual gifts, which can be converted into cash. TikTokers can convert virtual gifts earned into diamonds, with 100 diamonds equating to $1.
Successful content creators with extensive and highly engaged audiences can earn between $5,000 and $50,000 weekly from live streaming. JessyJames and AutumnRaynn, for example, run a 24/7 livestream that keeps millions of followers hooked on their daily lives, generating significant income through virtual gifts.
To monetize through live streaming, you must meet the following criteria:
- You need at least 1,000 followers.
- An account that must have been active for 30 days
- It would help if you also met TikTok’s community guidelines.
- You must be 18 years old or older (in certain regions).
Once you’ve met the eligibility requirements, you can activate the live gift option in your Creator Tools.
How Many Followers On TikTok To Get Paid
The TikTok Creativity Program launched in February 2023, and creators reported improved payouts compared to the original Creator Fund. This program introduced new opportunities for creators to earn more from their content by focusing on longer, more valuable videos.
With better engagement and video quality, content creators in the Creativity Program earn up to $4 to $8 per 1,000 views.
What is the TikTok Creators Fund?
The TikTok Creators Fund is a monetization initiative launched in 2020 to compensate content creators for their contributions to the platform. It aims to reward creators for their creativity and engagement, offering direct payments based on video performance.
However, since its inception, the TikTok Creator Fund has faced criticism. Some creators have reported dissatisfaction with the payout structure, noting that even videos with millions of views generated minimal income.
A creator with 13 million views in one week reported earning around $190, which many creators found disappointing. The platform recently started some new programs like ‘TikTok’s Creativity Program Beta,’ which was created to encourage top TikTok influencers to create unique content and to partner with brands for paid collaborations.
The program attracts creators with a considerable fanbase looking for new money-making methods. Through this program, the platform has created relationships between creators and brands, allowing creators to make more money from sponsored content.
This newer program incentivizes TikTok creators to produce high-quality, engaging content by offering higher earnings for longer videos with more consistent engagement.
How Much Does TikTok Pay Through the Creator Fund?
As mentioned, payouts through the TikTok Creators Fund have ranged between $0.02 and $0.04 per 1,000 views, though earnings vary depending on video performance and engagement. For example, if you create a viral video that gets up to 1 million views on the TikTok app, you can expect to earn between $2,000 and $4,000 through the fund, though these rates are not guaranteed.
Creators also note that the platform’s budget allocation may affect the payout. The Creator Fund has a finite pool of resources, and payments are distributed based on overall platform performance. This can lead to fluctuations in payout rates.
For those looking to maximize their earnings through the Creator Fund, it’s essential to maintain high engagement and consistently produce content that resonates with a broad audience.
What Are the Criteria for Joining the TikTok Creator Fund?
To join the TikTok Creator Fund, you must fulfill some particular criteria, which include:
- Age Requirement: You must be 18 or older.
- Location: You must reside in one of the eligible countries: the US, UK, France, Germany, Italy, or Spain.
- Follower Count: You must have at least 10,000 followers.
- Video Views: You must have garnered at least 100,000 video views in the past 30 days.
- TikTok Account Status: Your account must comply with the platform’s guidelines and have no significant violations.
- Payment Information: You must link your account to a digital payment platform to receive earnings.
If you meet these requirements, you can apply for the program through the app:
- Go to your Profile.
- Tap the three horizontal lines at the top right corner of your screen.
- Select Settings > Account Control > Switch to Pro Account.
- Go to Creator Tools and select Creator Fund.
- Confirm your age and agree to the terms.
The platform will review your application; approval usually takes three days.
What is the TikTok Creativity Program?
The creativity program, previously called the Creativity Program Beta, was introduced to improve upon the Creator Fund by offering more substantial payouts for those who produce high-quality, engaging content.
The platform launched this initiative to encourage creators to focus on making more extended, more valuable videos that provide genuine value to their audiences. This program focuses on high-quality videos that are longer than one minute and engage viewers without using duets or stitch videos.
Videos must organically reach 1,000 views without relying on TikTok ads or sponsorships. This encourages creators to create more content that can succeed on its merit.
If you’re interested in joining the Creativity Program, you’ll need to meet specific criteria:
- Location: You must reside in the US, UK, France, Germany, Italy, or Spain.
- Age Requirement: You must be 18 years or older.
- Follower Count: You need 10,000 followers.
- Video Views: Your account must have at least 100,000 views in the past 30 days.
How Much Does TikTok Pay Through the Creativity Program?
The Creativity Program was introduced to increase creator earnings. The payout structure is more generous than the Creator Fund, with earnings of $4 to $8 for every 1,000 views under this program.
This program is designed for those who consistently produce longer, high-quality content. Videos that perform well receive high engagement and can generate significantly more income through the Creativity Program than the Creator Fund when it meet the platform’s quality standards.
How to Make Money Through the TikTok Creator Marketplace?
The TikTok Creator Marketplace is an excellent way to collaborate with brands. It connects brands with creators for paid partnerships, sponsorships, and promotional content.
If you want to monetize your account through the Creator Marketplace, you’ll need to meet the following requirements:
- Pro Account: Switch to a Pro Account.
- Follower Count: You must have at least 10,000 followers.
- Engagement: Your account must have generated over 100,000 likes in the last 28 days.
- Age: You must be 18 years or older.
Once you meet these requirements, head over to the TikTok app to join the Creator Marketplace by following these steps:
- Go to Creator Marketplace via the Dashboard.
- Provide details like your full name, nationality, date of birth, and social security number.
- Once your application is approved, you’ll be listed as a potential brand partner.
Strategies to Increase Follower Count and Engagement
Before you can monetize TikTok effectively, you need to grow your audience.
Below are a couple of tips to help you increase your TikTok followers and engagement:
- Use Trending Sounds and Hashtags: Leveraging trending sounds and hashtags helps boost your chances of landing on the For You Page. Trending content is more likely to go viral and attract more views.
- Consistency is Key: Regular posting keeps your audience engaged and boosts your profile’s visibility in TikTok’s algorithm. Aim to post 1-2 videos per day.
- Engage with Your Audience: Respond to comments, participate in duets, and collaborate with other tiktokers to build a community around your content.
- Promote on Multiple Social Media Platforms: Cross-promotion helps you tap into audiences from other social media platforms such as YouTube, Instagram, and Twitter, driving more traffic to your TikTok account.
FAQs: Common Questions about TikTok Monetization
How Much Money Do You Get for 1,000 Followers on TikTok?
While you won’t directly earn money just for having 1,000 followers, this milestone allows you to start live streaming and receiving virtual gifts, which can be converted to cash. Additionally, smaller creators with high engagement can start landing brand deals even before hitting 10,000 followers.
How Many TikTok Followers Do I Need to Make Money?
To qualify for the Creator Fund, you’ll need 10,000 followers. However, tiktokers with fewer followers can earn through virtual gifts, affiliate marketing, and smaller brand collaborations.
How Much Does a TikToker with 1 Million Followers Make?
People with 1 million followers can earn between $1,000 and $10,000 per sponsored post. Many influencers also monetize through the Creator Fund, promoting products for individuals and companies, affiliate marketing, and brand partnerships, boosting their earnings significantly.
How Much Does TikTok Pay Monthly?
On average, creators of the TikTok Creator Fund earn between $50 and $2,000 per month, depending on video views and engagement. Those who combine multiple revenue streams, such as live gifts and brand deals, can earn even more.
Let’s Wrap This Up
Making money on TikTok as a smaller creator might seem challenging at first, but there are many opportunities to make money, no matter your follower count. With the right strategies, anyone can turn their TikTok content into a source of income, whether through the platform’s Creator Fund, brand collaborations, affiliate marketing, or virtual gifts.
For more information on how to make money on this platform, explore the articles linked throughout this post and start unlocking your earnings potential on TikTok today.
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