How Much Does TikTok Pay?

The evidence of those who’ve gone from nothing to highly sought-after stars in the TikTok space is overwhelming, especially since the surge of stay-at-home creators during the pandemic.

Now, with so many successful persons to point to, there is still time to find out how much TikTok pays its creators and see whether you can benefit from the avalanche of abundance circling on TikTok.

So, if you’re wondering how much TikTok is paying and what action steps you can take to get your own slice of the cake, then you’re on the right page.

How Much Does TikTok Pay Per View?

Typically, TikTok pays between $2 – $4 for every 1,000 views through the TikTok Creator Fund. That is 0.002 – 0.004 cents per 1,000 views. However, this rate improved with the TikTok Creativity Program when it was launched in February 2023.

Image by @drobotdean on Freepik

What is the TikTok Creator Fund?

The TikTok Creator Fund is a monetization initiative launched in 2020 to compensate creators for their efforts to create content on the platform.

Since its launch in 2020, many popular TikTok users have lamented the poor payout and the inconsistency in the rates per view. By December 2023, the outcry had become so widespread that the platform decided to revisit the initiative and develop a fairer compensation program.

How Much Does TikTok Pay Through the Creator Fund?

As mentioned earlier, the TCF payout plan had several inconsistencies, but it generally was between $2 – 4$ for every 1,000 views. Business Insider interviewed some prominent stars on the platform to get their feedback about the program.

Expectedly, the responses were filled with disappointments. For example, John Eringman, a viral content creator, made roughly $190 despite garnering over 13 million views from different videos that week.

Due to its poor feasibility, the platform has created an upgraded version of the Creator Fund for eligible creators. However, the upgraded Creativity Program has its unique requirements and isn’t eligible for all individuals worldwide.

What are the Criteria for joining the TikTok Creator Fund?

  • You must be resident in either of the following countries: US, UK, France, Germany, Italy and Spain
  • You must be an adult – 18 years or older.
  • You must have accrued a minimum of 10,000 followers.
  • You must have garnered a minimum of 100,000 authentic views and engagement in the previous month.
  • Your account must be linked to a digital payment platform.

Here’s how to get into the Creator Fund initiative:

  • Go to ‘Profile’
  • Click on the three horizontal lines at the top right corner of your screen
  • Tap ‘Manage Account’
  • Next, click ‘Account Control.’
  • This will switch you to a Pro Account
  • Once that’s done, go to ‘Settings.’
  • Click on ‘Creator Tools’
  • Select ‘Creator Fund’
  • Confirm that you’re an adult
  • Read the Terms and Conditions and agree to join the Creator Fund.

After three days, you will need to wait for TikTok to verify and send approval. Should your request be declined, don’t fret. Wait 30 more days and try again. 

What is the TikTok Creativity Program?

Once named the Creativity Program Beta, the Creator Rewards Program was established to increase the amount eligible creators make on the platform.

Compared to the Creator Fund, big players can now have more ways to make money, even though the rules governing the requirements have changed slightly.

TT says the program is for those who give more value to the community. By this, they mean the program is for creatives who create content that is longer than one minute.

Here are the updates surrounding the new demands for those looking to make money from the creativity program:

  • Videos must be longer than a minute
  • Video must be of high quality
  • Video must reach one thousand views organically, meaning it must not be boosted by ads or sponsored content.
  • Video must not be shot in photo mode
  • The video must not be a duet or a stitch video

How Much Does TikTok Pay Through the Creativity Program?

According to TikTok platform, users earn between $4 to $8 for every 1000 views once they start running the Creativity Program Beta.

To join the Creativity program, you must meet the eligibility criteria  listed below:

  • You must be resident in either of the following countries: US, UK, France, Germany, Italy and Spain
  • You must be an adult -18 years or older
  • You must have accrued a minimum of 10,000 followers
  • You must have garnered a minimum of 100,000 views in the previous month

How to Join the The Creator Program and Make Money

Once you’ve met the eligibility criteria:

  • Go to the app and click on ‘Profile.’
  • Click on the menu button – the three horizontal lines
  • Next, tap ‘Settings’
  • Click on ‘Creator Tools’ or ‘TikTok Studio’
  • Scroll through and tap ‘Creator Fund.’
  • Once you’ve done that, scroll to the bottom of the screen and tap ‘Switch.’

The platform will review your application to check if you’re as eligible as you say and respond within three days for approval.

If you are not eligible for this type of monetization, you will see something similar to this.

How Much Does TikTok Pay Through the Creator Marketplace?

TikTok Creator Market Place is a great way to make money as a content creator, and the amount can vary based on your experience and the reach you provide. All you need to do is build a massive audience base, set up your profile, and state how much your service fee is for any collaboration.

Before we go into how much precisely you can make as a creator in the marketplace, let’s find out what the TikTok creator marketplace is all about.

What is TikTok Creator Marketplace?

TikTok creator marketplace is a platform where brands and creators meet to collaborate on a mutually beneficial marketing campaign.

In the TCMP, brands can find millions of creators in different categories, approach anyone that fits their visions and ideals, get them to curate content that targets and engages their audience, and then pay the creators an agreed fee based on upfront talks or the outcome of the collaboration.

Here are the requirements you need to meet before joining the TikTok Creator Market Place:

  • You must have a Pro Account.
  • You must have a follower base of over 10,000 people.
  • You must be 18 years or older.
  • Your video engagement, especially likes, must have crossed the 100,000th threshold in 28 days.
  • Must have uploaded at least three videos in the last 28 days
  • Must be resident in one of the countries that meet the TT guidelines
  • If you meet the above requirements, you must submit the following details to access the creator marketplace.
  • Go to the menu and click on ‘Creator Marketplace.’
  • Select ‘Dashboard’
  • Next, tap ‘Creator Marketplace Pay’

Fill in the details stated below:

  • Full name
  • Nationality
  • Date of birth
  • Address, Country, State City
  • Phone number and Email
  • Social security number
  • ID number and expiration date

How Much Do Creators Make From TikTok Livestream?

TikTok Livestream is a great way to transform raving fans into willing sponsors. With the TT livestream, it’s like starting a live concert and charging a ticket fee for the performance.

The only difference is that it’s not physical; it’s online, and you’re not charging your followers; you’re charming them into giving you money in exchange for the value you’ve provided.

With the TT Livestream, viewers send gifts, which are later turned into diamonds that creators can cash out. You need a minimum of 100 Diamonds to get $1.

How much a creator makes from a live stream video depends on their number of followers, which largely determines the number of people present during the live session.

In this aspect, it’s a number game, and it’s safe to say that the more people who watch your live session, the higher your chances of getting more donations.

According to Krishna Submaranian, co-founder of Captiv8. The guys who make the highest buck from Livestream rake in between $5,000-$50,000 weekly on the app.

An example of such famous guys is JessyJames and AutumnRaynn on TT, who run a 24/7 livestream session that has garnered millions of followers hooked on the couple’s daily routine. They also gift endlessly to this cause.


this what we be doing on live frl🥶

♬ original sound – autumn

Another TikTok, Jakey Bl, confirmed that he once earned an all-time high of $34,000 in one month from live streaming alone. If you’re eligible, you can earn LIVE gifts on TT.

Here’s a list of the criteria:

  • The Creator Next is limited to specific regions and must be available in your location
  • You have to be 18 years old or older in some other provinces.
  • You must be consistent on TT, posting at least three times a month.
  • You must have a minimum of 1,000 followers
  • Your daily video views must hit the required demand
  • Your account must be at least 30 days old
  • Your account must meet all TT policies

Once you are eligible, promptly follow these few quick steps:

  • Scroll to the bottom right of your screen and type ‘Profile.’
  • Click on the dots on the top of the screen
  • Go to ‘Settings’
  • Click ‘Creator Tools’
  • Click ‘Apply’
  • Select ‘Video Gifts’
  • Repeat the same step to set up LIVE gifts.

How Much Do Creators Make from Sponsored Posts on TikTok?

Original creator fund can earn between $150 and $150,000 per sponsored post, depending on the size of their followers and the engagement level of each piece of content they upload.

According to Influencer Marketing Hub, creators can be classified into five categories based on audience size:

  • Nano Influence has around 10,000 followers and typically charges around $25 per post
  • A micro-influencer is one whose followers range from 10,000- 50,000 and typically charges 25-125 dollars per post
  • A mid-tier influencer is one whose followers range from 50,000 – 500,000 and typically charges $125 – $1K per post
  • A macro influencer is one whose followers range between 500,000 – 1,000,000 and typically charges $1K – $2K per post

A mega influencer has a followership base of over a million people and charges $2K and above per post. The key to massive earnings on TT relies heavily on the number of followers your account has. TikTok pays creators and it lead to worldwide apps popularity.

The ultimate goal is to grow your followers to the point that big sponsors start to knock on your door. The fastest way to do that is to solicit the help of companies like Influensly, which has unparalleled experience and track records in taking an account from zero to hundreds of thousands of followers with carefully curated and boosted posts.

If you’re looking to increase your followership in an unbelievably short period, Influensly is the go-to answer you’ve been searching for.

How Much Does TikTok Pay Some of the Richest TikTok Stars? – Their Annual Earnings.

Charli D’Amelio

  • Amount earned annually: $17m
  • Number of followers: 155.4m

all the tbs dc @nickanthony @chucky gon wild

♬ masquerade x mtr – jovynn

Charli D’Amelio is TikTok’s most sought-after rockstar and is first on the list of the highest TikTok earners. She began with lip-syncing and dancing videos in 2019, after which she shot to prominence. She has bagged millions of dollars worth of endorsement deals with brands like Prada and CeraVe.

Dixie D’Amelio

  • Amount earned annually: $10m
  • Number of followers: 56m

If it can work for one, it can work for others. Dixie D’Amelio, sister to Charlie, is the second most followed star on the platform. She credits her singing career to the fame she garnered from TikTok. She has made millions from endorsements with brands such as Puma and Warner Bros.,

Addison Rae

  • Amount earned annually: $8m
  • Number of followers: 88.8m

❤️Sorry headphone users❤️  My @lululemon Align™ shorts can do it all 👼🏼 #lululemonpartner

♬ The von dutch remix w addison rae and a. g. cook – Charli XCX

Addison used her media influence to launch her own brand, Item Beauty. She has also entered into sponsorship deals with Samsung, Square Enix, etc.  Like others before her, her career took off by dancing to viral videos.

Khaby Lame

  • Amount earned annually: $5m
  • Number of followers: 162.6m

Internet comic sensation Khaby Lame rose to meteoric heights during the pandemic when he mimicked and simplified complex videos while being mute. He currently has the highest followers on the platform and has partnered with brands such as Hugo Boss and State Farm.

Bella Poarch

  • Amount earned annually: $5m
  • Number of followers: 94.2m

Sweet Delusion🤍 i hate the beach but i had fun filming this haha😆

♬ Sweet Delusion Bella Poarch Unreleased – Bella Poarch

From lip-syncing videos in 2019 to launching her music career in 2021, Bella Poarch is one of the internet celebrities who rose to prominence, using the money and influence she made from TT as a launching pad. She has received sponsorship from 100 Thieves and the FeZa clan.

Josh Richards

  • Amount earned annually: $5m
  • Number of followers: 25.7m

We cannot figure this out @Gabriela Moura

♬ original sound – Kyrie メ – Kyrie メ

Straight out of Ontario, Josh Richards lists internet celebrities who have origins in TT. Termed a mega-influencer with over 25 million followers, he has signed multiple deals from brand partnerships because of his audience reach.

Kris Collins

  • Amount earned annually: $4.75m
  • Number of followers: 50.7m

What i imagine pt ⚽️

♬ original sound – Kris HC

Famed for her multi-dynamic ability to personify different characters, Kris Collins has become the go-to content to search for when looking for family comedy. Some of the more popular brands in her carousel are Amazon and Lionsgate. 

Avani Gregg

  • Amount earned annually: 4m
  • Number of followers: 42.3m

The queen of ‘how-to’ content, Avani amassed a massive followership base by posting how-tos on different makeup trends. She even has videos of applying makeup effects to look like celebrities or cartoon characters.  Brands like Rue21 and Morphe are a few juggernauts she’s made millions from.

Zach King

  • Amount earned annually: $3m
  • Number of followers: 82.2m

Nothing a little @Shopify Magic can’t fix! 🪄 🎩 ✨ #ShopifyPartner

♬ original sound – Zach King

Zach King, the crowned King of Magic, is famous for his mind-bending visual and editing effects. Famed on YouTube even before joining TT, Zach is old money when it comes to sponsorship deals and is on the payroll of several big brands. He makes over 3 million dollars annually from brand partnerships and his affiliate marketing program. 

Riyaz Aly

  • Amount earned annually: $2m
  • Number of followers: 46.7m

Riyaz Aly is the only Asian-based star on the list, making approximately $35,000 per sponsored post or appearance. He became famous through his duet videos and is the wealthiest TikTok creator in India.

Factors That Limit How Much Tiktok Pays Creator

Number of views

As already proven in our discussion, the higher the views a creator has, the higher they can make from TikTok. In other words, scanty views can affect how much money you make.

The key here is to ensure your TikTok app video garners massive views every time you post.

Country of residence

According to Statista, there are over a billion TT users worldwide, and a whopping 102 million of these 1 billion users reside in the US. So, yes, the country of residence does affect how many followers you can have on TT, which also affects how many views you garner per video.

Ultimately, how much money do you make on TikTok? Per said views. Remember that there are a few instances where this rule doesn’t apply, such as celebrities with fans who aren’t from their country.

Video performance

TikTok uses several metrics to judge a video’s performance. A video of TikTok creators with excellent performance will get more views and earn more than one that doesn’t.

Here are some of the metrics to watch out for:

1. Watch Through Rate

The watch-through rate is simply the time a user spends on a video. Depending on the video’s length, it could vary from poor to excellent.

For example, a reasonable watch-through rate for a 60-second video will be anywhere from 45 seconds to 60 seconds. However, a watch-through rate of 45 seconds is poor for a three-minute video.

2. Completion rate

The completion rate is another metric that determines how well a video performs. Typically, when more users watch a video from beginning to end, the algorithm receives feedback that the content is helpful.

3. Number of likes

The number of likes and comments is another factor TikTok’s algorithm considers to know if your content benefits users. The higher the likes, the higher the proof of engagement. The same applies to comments as well.

4. Number of shares

Humans are naturally wired to share, especially anything they feel could be valuable to their loved ones and friends. When users find helpful content on the app, their instinct is to share, and TT considers this when measuring how well a video does.

RELATED ARTICLE: Can You See Who Shares Your TikTok?

5. Search Value

Search value means how much your video is worth, not in terms of money but relevance. Relevancy is determined by how high the video ranks on the search page when users search for content in that niche.


How Much Do You Get Paid on TikTok?

TikTok pays between $2 – 4$ for every 1,000 to creators in the original TikTok pay creators fund and $0.004 – 0.008 cents per 1.000 views to creatives in the TikTok Creativity Program, formerly known as the Creativity Program Beta.

How Many Views Do You Need to Get Paid on TikTok?

Typically, you need a minimum of 1.000 views to get paid on TikTok. However, that would only amount to a little once you have a viral video that racks up views in millions.

How Much Do You Make from Sponsored Posts on TikTok?

The amount you make from sponsored posts varies depending on how many followers you have. TikTokers with 10,000 to 500,000 followers can charge anything from $25 – $2K for posts such as user-generated content, while mega superstars can accept offers from $2K to as high as $20K.

Wrapping Up

TikTok is paying creators billions annually through different mediums on its app. But here’s where it gets interesting: as the surge of video content consumption continues, there are more ways to make money.

Despite the perceived saturation, those who position themselves now will revolve to the bank in the coming years. Several options, such as the TikTok Creator Fund, Creativity Program, Livestream, and user-generated content, are viable options for making money on TikTok.

It’s always possible to start your content creation journey.

Cordelia Bexley

Cordelia Bexley is a professional writer specializing in organic social media growth, mainly in Instagram and TikTok. A graduate in Media Science from Boston University’s College of Communication. Currently working as a content writer for the Influensly blog, she continues her journey both as a writer and in social media organic growth marketing, adding immense value to the Influensly customers with her in-depth guides and how-to on how to grow a TikTok account both for individual creators and brands, doesn’t matter how small or big.

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