Should You Buy A TikTok Account?

Owning and operating a TikTok social media account is a great way to thoroughly market your business to mass populations. Not only can you create and share authentic content, but you can also expand your reach and participate in various routes of engagement with your target audience. It’s a one-stop-shop to be successful in all routes of brand awareness. Whether you’re just marketing items or trying to make a difference, TikTok is where it’s at.

Just because the app gives you full access to optimizable growth, doesn’t mean the positives take effect overnight. You still have to put in the time, effort, and much-needed work to see great results.

Which brings us to our topic at hand. Instead of owning and operating a well established account that takes months, sometimes years to achieve, TikTok users are looking for a cheat sheet way out. Can a TikTok account strategically be bought instead of going through the natural expansion process? Is it safe? Are legalities involved? What are the risks?

If you’ve considered buying TikTok accounts in the past, this is surely a blog you’ll want to read.

What is a TikTok Account?

Before we get to the nitty gritty of the situation, we’d like to give a brief overview to ease you into the subject matter more fluidly.

If you don’t know – and we’d say most online goers do know – what a TikTok account is, here’s your answer. They help boost your personal or brand profile so that your business can flourish. All you have to do is produce the right creative content so that users can click ‘follow’ on your page. From there, the natural algorithm will take effect, and soon likes, shares, and comments will roll in. If you link other social media accounts to your TikTok, even better! More audience members will flood in.

How Do Accounts on TikTok Work?

If created correctly using organic growth methods like building a genuine follower base, and utilizing marketing techniques to reach the masses, TikTok accounts will grow exponentially.

You see, with an organically grown audience, you get loyalty and optimum engagement. This reaps positive impacts on your follower count. Which can also automatically boost your performance and visibility.

But not everyone has the patience to partake in influencer marketing strategies that take time and presence. Some prefer to buy TikTok accounts to obtain a significant following. What does that process look like, and why do people do it?

Why Do People Buy TikTok Accounts?

We’re glad you were already thinking about the next appropriate question and we have the justified answer. 

People buy a TikTok account for a number of reasons. The basic wants and needs? To go viral and get famous. But it’s much more complex than that. For instances include:

1. Desire to increase engagement rates and expand reach → We’re really over exhausting this topic, and for good reason. It’s crucial to understand this is the #1 rationale. Plus, purchasing a pre-existing account requires less content creation on users’ part, and less implementation of engagement strategies that may or may not work. With immediate visibility, a brand or business can direct their focus to the products and services that they are selling.
2. Ability to save time and effort → Starting an account from scratch can come with a long list of difficult challenges, including but not limited to working excessive hours for minimal growth. The last thing you want to see while tirelessly putting effort in is zero change. Sadly, that can happen while you’re experimenting with things like hashtags and post times. But it’s less likely to happen if you grab TikTok accounts for sale on the market.

Risks Associated with Buying a TikTok Account

Above, we listed the reasons people buy accounts. But we sort of left out the risks associated. Like, answering the question, “Is it safe?”

Listen, potential risks can appear in all areas of this dynamic world. The ones you should pay attention to when viewing TikTok accounts for sale include:

• Fake followers → Inflated follower counts don’t always mean that the people at the other end of that profile are really ‘people.’ They could, in fact, be completely phony bots. If that’s the case, you’ll only have an extra number on your followers page, they won’t actually produce any engagement or increase your brand’s expansion.
• Hacking → Having an established audience on your side can make your business extraordinary, if they’re really real. If they’re not, the fake profiles could somehow grasp unauthorized access to your TikTok. This hacking can inadvertently make you give up control of login details and lead to disastrous effects.
  • Account security → An avenue to beware of that could be considered ‘hacking’ includes account security. If you buy TikTok accounts, you run the risk of being baited by the seller. If he/she wants, the seller could retain access after the purchase, compromising not only your personal information but also the content you’ve worked so hard to record and post. If the app catches on to such behavior, you and the seller may both be banned.
• Fraud → Scammers don’t care about you and your existing fan base; all they pay mind to is your money. Which is why they’ll take payment without delivering the followers you thought you were purchasing. Be careful, fraud happens a lot more than you’d expect it to. That’s why if you do go with this route of increased engagement, you must make sure you’re doing business through reputable escrow services for payment safety.

Is Buying Legal?

We know what you’re thinking at this point: If you buy TikTok accounts, you’ll likely reap the benefits of increased popularity and more money. After all, the risks won’t happen to you. You’ll likely dodge ‘em.

It’s not that simple, unfortunately. Why? Let’s start with the terms and conditions outlined in TikToks internal manual. They’re pretty complex, so pay attention to make sure you don’t cross the bounds.

Key Takeaways: Understand TikToks Terms of Service

• Regulations on the TikTok app are relatively tight and if you go against them, you could face penalties including but not limited to shadow banning, suspension, termination, legal fines, and litigation.
• Buying and selling TikTok accounts is forbidden, as it goes against the Security Law on data privacy.
• Account trading is frowned upon, as it can take away from the social media platforms mission to contribute to creative expression.

If you’d like to consider trading opposed to buying/selling, you’ll want to take note of these key takeaways:

• In owning a TikTok account, the user is responsible for everything produced on that specific profile. Buying/selling entirely violates the rule.
• Account security taken into consideration, users should always maintain safety through best practices. Trading accounts can jeopardize that process.
• Every user has a set of responsibilities to adhere to when it comes to account activity, but buyers and sellers may have different intentions, including sidetracking your plans.

Alternatives to Buying Accounts

A comprehensive escrow service may make you more confident when buying a TikTok account, but you could still wind up in risk territory one way or another.

That’s why we thought it best to come up with some alternative routes you can take; ones that are safe and secure, that’ll help you grow your online presence without repercussions.

• Start an Influencer Partnership → The process may seem lengthy, but once complete, you’ll feel a weight lifted from your shoulders. Start by reaching out to an influencer with terms and conditions you find fitting for both parties. Be sure of what you’ll offer and ask them what they can bring to the table. Once a contract is signed, you’ll see your online presence grow.
• Collaborate with TikTok Influencers → Is there a person on the app that has a large follower base that you’ve been eyeing? Maybe they have the same content as you, or they could be beneficial to you and vice versa? If so, simply ask for a collaboration. Once you get creative together, you’ll see their followers come over to your side, and the engagement will totally increase.
• Use TikTok Advertisements → If you really want to make a purchase, head over to TikTok’s ad platform and find the promotion best for you. Cost information can be viewed here. All you have to do is make the right decision to reach the proper demographic, and you’ll see your content graciously prosper. Plus, you’ll be playing by the rules, so no way TikTok will get to suspend or delete your account.

Why Do People Sell TikTok Accounts?

We couldn’t have an article about buying an account without also discussing selling an account, now could we? The answers behind this question are easy to justify, more so than being on the other end with purchasing.

• Financial Gain → The first, and easiest, reason to explain is money. Not only do those selling TikTok accounts get considerable revenue for the efforts they’ve made, but they can make upwards of thousands of dollars if the profile is in a popular niche like fitness or fashion. At this point, both the seller and the buyer reap the benefits of +100K followers with maximum engagement.
  • We could also categorize return on investment as financial motivation. Once a user has spent money on paid promotions and collabs with influencers, they want to see some of that cash come back around. Selling can lead to high ROI’s. Especially if they get more than what they dished out in the first place.
  • If a seller capitalizes on trends at the right time, he or she can double or triple the selling price. All it takes is a little attention to detail, and they’ll be able to narrow in on when one topic interest peaks.
• Retirement → Sometimes TikTok profiles want to retire; other times, they simply want to take a break from content creation. Whether transitioning or completely throwing in the towel, users may want the option to sell. This could be due to life changes, burnout, or a switch in career paths.

Sellers want money for their established accounts; whether the reason is to increase earnings or to leave social media in the past, it doesn’t matter. But the only reason you should partake in this trade off is if it’s fully legal and approved through the TikTok terms and conditions listing. If done right, and ethically prioritized, you can wind up with max brand awareness, trust from your current followers, saved time and effort, and lessons from past content that already exists on the profile.

Be sure to keep an eye on any tools you could use after the purchase. And make yourself aware of the profile your purchasing, it’s (hopefully) high-quality content, and the interactions that have previously happened between audience members.

Conclusion

That’s a wrap! Now that you know the in’s and out’s of buying a TikTok account, we hope you make the right decision for your account progression.

Remember, it can be a dangerous endeavor that could knock your business off the grid. Wouldn’t you rather knock your brand out the field? A nice home run into viral territory would be more beneficial, obviously. So that’s why we advise sticking with partnerships, collabs, and TT advertisements. Buying an account may just lead to trouble that you won’t want to deal with down the road.

Until next time!