Going Viral on TikTok

How To Go Viral on TikTok: A Comprehensive Guide for 2024

TikTok has gained massive recognition in recent times. It is no longer a platform only occupied by teenagers who used to record and share weird dancing and lip-syncing videos.

Instead, you can now find high-quality content full of valid information on this platform. You can find people from every background from professors to professional chefs, pop stars, and healthcare workers.

These individuals are using TikTok to stay updated with the current information. Many individuals use it to learn daily life hacks, get creative, learn videography and editing, and for fun and entertainment purposes.

According to a report by Statista, in 2027, this popular social media platform will reach almost 2.25 billion active users. The interesting part is that many internet users made an account on TikTok and are now famous TikTok profiles.

So, if you want to know how to go viral on TikTok and you absolutely love getting attention from people, then here’s the good news for you – now, you can too go viral on TikTok!

It doesn’t matter if you want to get fame individually or you would like to see your digital business grow by using TikTok platform. You can always work on your marketing strategy for various social media platforms including TikTok, and see an exponential growth in sales, a massive engagement on your webpages, and large audience interacting with you.

For Tiktok videos, try using relevant hashtags to target a broader audience, update content that is relevant to your audience, and create solid content that encourages viewers to share the TikTok videos with their circle.

In this article, we will highlight how making your TikTok account viral from scratch is possible.

Understanding The Meaning Of Going Viral On TikTok

To get viral on TikTok is a game of your luck! If you are lucky, you can see your videos’ views increasing crazily. But sometimes, if it’s not your day, it can get really hard for someone!

You need to hang on there, learning the cheatcode to get viral on TikTok is directly proportional to having an understanding of the platform’s algorithm.

You need to keep an eye on which videos are going viral, what the preferences of the TikTok users are, what they are searching for, understand their likes and comments, the hashtags relevant to the videos you are posting, and more. Keeping track of all of this is essential to get your videos more viral in your next upload.

Every marketer or brand owner has a distinct target to achieve. Some has to sell more products to the clients while some marketers want to see their webpages rank higher in the search engines. It doesn’t matter what your goal is unless you learn how to achieve it, and how to put it forward in front of the audience.

Whatever the reason is to follow TikTok trends and to get viral, ensure the content is informative, relatable, and authentic.

Apart from that, you need work on the lenth of the video to grasp the attention of the audience, and the use of trending sounds can boost your content to top the virality scale.

What is the TikTok algorithm?

TikTok Algorithm works like a mathematics formula that recommends TikTok videos to every user. Every user will have a distinct and unique “For You” Page that will recommend videos to the users according to their likes and preferences.

This page algorithm lets you search for content of your favorite content creators which is streamed by a recommendation system to let all the users enjoy the fullest when using this social platform.

How Does The TikTok Algorithm Work?

There are various factors that influence the algorithm of TikTok. Some of these factors include, user interactions, device and account settings of users and video information.

1. User Interactions: TikTok loves to get recommendations from users’ interactions with content on the TikTok app. Whenever you like or hide a video, the algorithm notices it. It will also notice whenever you add something to your favorites, report it as inappropriate, post comments, select sounds, and more.

2. Video Information: The TikTok algorithm keeps an eye on your video information like sounds, hashtags, effects, captions, and more.

3. Device And Account Settings: TikTok uses device and account settings to optimize the overall performance of your content. These settings include your language preference, type of mobile device, country settings, and more.

8 Ways To Go Viral On TikTok

Here, we have penned down tried and tested ways to answer your query about how to go viral on TikTok. Scroll down to learn:

1. Follow The Latest Trends

As TikTok is about flowing with the latest trends, so that means if you want to go viral on TikTok then you have to know more about the current trends.

Once you know what people like on this social media platform, you can create a similar master piece to attract a broader audience.

If you are wondering how to know what’s trending on this social platform, then let us tell you that it isn’t hard at all. In fact, all you need to do is look for the “For You” page, which is a curated content page where you’ll find many videos and ideas for inspiration.

See what other TikTok creators are offering you through their content. There’ll be plenty of trends; you can look at which one goes well with your business account or the products you are offering, and you are good to create your own video. 

2. Use The Right Hashtags

Using the right hashtags is a skill that will help you improve your ranking factor. TikTok’s algorithm categorizes your content using relevant hashtags.

However, the most essential thing is to learn how to incorporate trending hashtags and which ones you need to incorporate into your content.

You can search for hashtags that are trending in your niche. You can do it by just opening your TikTok app enter the words you want to look for hashtags in the search bar without using the hashtag sign.

You’ll find the hashtag column where you can check the number of views received by videos with these hashtags. Just ensure to sprinkle the right number of hashtags per post because if you incorporate more hashtags, it’ll seem overloaded.

3. Look For Trending Music

If you want to score more on TikTok – then you need to focus on selecting the best sound clips from the music library. The TikTok videos that often get to the leading position are the videos in which creators have used trending sounds or popular music on TikTok.

You also got an option to look for trending music in “For You” page. By using these similar music you can get your TikTok content rank higher and get a solid chance to win the virality race.

Oftentimes, TikTok itself suggests the trending audio or music that other creators have used in their content and got several views so that you can also get a chance to see your content in the trending list.

The best is yet to come – TikTok has made it extremnely easy to incorporate various sounds in your content by simply selecting the TikTok video with the audio that you want. Now you need to tap on the clip’s name, and here you will get to see a “use this sound” option! Simply, add it to your TikTok video to see how speedy growth you’ll have!

4. Create Your Own Audio

Nowadays, TikTok and many other social media platforms allow you to create your own unique and original audio. This audio works as a symbol of orignality that can get viral on TikTok in real-time.

People believe TikTok is a hub for playing with the right music at the right time. So, if you want your algorithm treat you nicely, you can always consider creating your own audio.

This step will encourage users to boost their confidence, which will help them in regularly creating content sot their social media platforms.

5. Optimize For Search

As you have got to know about the importance of hashtags, it is equally important to acknowledge how keywords can work like magic for you and help you in going viral on TikTok.

Your TikTok SEO strategy will let the algorithm know what you are offering in your content, making it much easier for viewers to consume it.

To optimize your content, you need to incorporate keywords in your video captions. Do not forget to the specific trending keywords in your voiceover, that’ll get easier for the viewers to search your content.

6. Stay Consistent With Your Postings

Staying consistent is the key to success. This doesn’t mean that you can post two videos per day for a week and then start ghosting people for more than a month. This behavior doesn’t leave a good impression on your viewers.

Create content by being consistent in your work. You need to start uploading at least one video daily to your TikTok account.

Ensure to use the right hashtags, incorporate the related keywords, and try to maintain your posting activity – so that your viewers would leave likes, counts, shares, etc to your TikTok account. That’s how best performing TikTok videos work. The key factor is to stay consistent and regular with your postings.

7. Post At The Right Time

It is essential to understand when your target audience is active so you can post your content on your account at the same time.

This posting content at the right moment will help you to get more viral by attracting numerous eyes as it could get to the content you have posted on your TikkTok account.

As a business owner or social media marketer, your task is to understand and analyze the peak hours when your audience uses their account.

Create content that is engaging and follow TikTok trends. It will help you to target your audience with an improved quality of your content for higher engagement chances.

8. Interact With The People

If you are looking for “how can I go viral on TikTok?” then the secret is: you can do it by interacting with your followers.

Media platforms support people with social media accounts who interact with each other as it assists in creating transparency and a sense of trust between both parties.

So, when it comes to TikTok – interaction is as important as launching your brand new business. You don’t only interact with your clients but you also represent as a face behind the products or services you are offering to them.

A content creator can not miss the importance of interacting with their audience. This interaction assists in understanding the preferences of your audience.

If you do not interact with your audience, you won’t be able to create a trust worthy bond which will eventually lead ton lessor or zero interaction on your content.


1. How Many Number Views Are Said To Be Viral On TikTok?

Videos that have more than a million views are said to be viral in TikTok communities. However, the views can vary from 5,000 to 10,000 views per video.

2. What Are The Types Of Videos That Go Viral On TikTok?

It is not right to say that the viral TikTok videos are only from the fun and entertainment niche. In fact, there are thousands of videos on various topics that go viral on a daily basis. The virality of these videos depends on a number of factors, including what is currently trending, short and compelling videos, using the right hashtags, incorporating relatable keywords, and more.


Now you might have a better understanding on how to go viral on TikTok, so you can follow your own way to get viral. It can be done by following latest trends, looking for trending sound and music, using the right hashtags, incorporating the relatable keywords, and more. Similarly, there are many other ways that can bring thousands of views to your TikTok video. Just ensure to pick the right way for you and go viral with a bang!

Cordelia Bexley

Cordelia Bexley is a professional writer specializing in organic social media growth, mainly in Instagram and TikTok. A graduate in Media Science from Boston University’s College of Communication. Currently working as a content writer for the Influensly blog, she continues her journey both as a writer and in social media organic growth marketing, adding immense value to the Influensly customers with her in-depth guides and how-to on how to grow a TikTok account both for individual creators and brands, doesn’t matter how small or big.

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