What Are TikTok Trends? Everything You Need To Know On The Importance Of Trends In TikTok Culture

When TikTok was first created, it was easy to imagine all the videos showcasing cats doing silly tricks and teenagers dancing to the latest pop songs. But since its launch in 2016, the app has become an official social media platform responsible for expanding creators’ ideas, building influencers’ followings, displaying reputable storefronts, and entertaining audiences worldwide. 

But what takes a TikTok profile to the next level? The topic at hand: Top Trends. 

TikTok trends are the app’s lifeblood; they sustain internal growth. If a developing user wants their propositions to gain momentum, they must embrace trendy ones. What’s more, to do this the right way, one must be ahead of what’s “popular.” Your TikTok videos won’t be noticed if you’re too late to the trending game. 

That’s where our intel comes in and the purpose of the remainder of this article. By the end, you’ll be much more confident in the latest and most significant trends – or at least know how to identify and create your own.

Types Of TikTok Trends

Let’s start with the right TikTok content that’ll get you views, comments, and shares. This content is excellent for business use or personal profile development. 

What types of trends are relevant on TikTok? 

Challenges 

The app offers many challenges, including dueting, lip-syncing, and dancing. Other less common choices include storytelling and submitting to dares. 

An excellent example of this trend is the recent #putafingerdown challenge, where content creators must “put a finger down” if they’ve done or never done a list of things. The audience is asked to participate—It was quite a fun idea to include people from around the globe. 

@broganperry

I have 7 siblings 🙂 #fyp #siblings #putafingerdown💕 #putafingerdownchallenege

♬ original sound – katie!

Songs 

Songs that don’t make it to Billboard’s Hot 100 list shouldn’t be afraid; they still have the opportunity to gain popularity through TikTok. Because once a song hits viral status, it’s sure to climb the hottest hits charts.

@elliegoldenlife

Puppy transforms into a teenager in 20 seconds! #goldenretrieverlife

♬ As It Was – Harry Styles

If you suspect that a song is gaining momentum, it’s best to attach it to your TikTok videos. Once it takes off, users will instantly recognize it and be interested in paying attention. All you need to do is insert the tune casually as a backdrop, and you can’t paint whatever narrative you want! 

Sounds

Are sounds different from songs? Why yes, yes, they are. We’re talking about a snippet of sound, like a quote from a popular TV show or a famous line from a well-known TikTok user. 

Regarding placement, you can treat trending sounds like you do songs; insert them wherever you deem necessary. Some users strategically place them for comedic relief, while others do so to prove an emphasized point. 

@jasminechiswell

We had to match too!! 😲😍 @Maverick McNeilly

♬ original sound – kasane teto – kasane teto

Features

Features are inherently woven into TikTok’s posting settings, with one of two highly favored options: 1) “Stitch,” which is used to respond to another user’s content with side commentary, and 2) “Duet,” which is used as a side-by-side response to another user’s videos. This allows faux real-life reactions and collaborations between content creators.

Transformations

A transformation is just what it sounds like—a thorough or dramatic change in form or appearance. TikTok wanted to have its own way of carrying this out, offering canvas transitions so that you can post content in the form of personal glow-ups and makeup transformations. These transformations hold viewers’ attention because people really want to see what happens next, all the way up to the end result. 

@paytonseveride

i did a thing 💇🏻‍♀️ after having long hair my whold life i finally chopped it and i couldn’t be happier #hairtransformation #haircut #longtoshorthair #fyp #haircut #hairtok #longhair #transformation #glowup

♬ whyisthisaudiofamous – molly 💛

If you work in the fashion, beauty, fitness, or home improvement sectors, you’ll want to take advantage of this type of TikTok trend.

Storytime

If you’re good at telling stories, this bite-size social media format can help you achieve that mission. Access the trend by simply doing that, telling a story. Whether it be funny, emotional, or out-of-the-ordinary, viewers will likely be intrigued. Not only does it make your audience feel personally closer to you, but it also makes them feel like you’re a natural person willing to share your life on the app. 

@mireyarios

Drop more questions!! #englishspeaking #howilearned #speakingenglish #storytimemakeup #storytimevideo #storytimetiktok

♬ original sound – Mireya Rios

If you have a brand, try capitalizing on this trend by sharing stories about where you started. You can also highlight some core values and critical customer stories. 

Expectation vs. Reality

This trend has hit other social media apps like IG, showing off what the world expects to see versus what the world should see. It takes true confidence to expose unmet expectations, but if thrown to the wind, followers could see a hilarious side of your TikTok platform that you don’t often intentionally show.

@trainpal

Expectation 😍 Vs Reality 😂 1. Santorini, Greece 2. Molentang Tree House, Bali #santorini #bali #indonesia #travel #nusapenida #balitravel #greecetravel #instagramvsreality

♬ original sound – TrainPal

Nix the faux and bring in the real. After all, authenticity gets eaten up like a turkey on Thanksgiving (or all the sides, if you’re that guy/gal). 

ASMR

Autonomous sensory meridian response, that “goosebump” sensation you experience when something visually or audibly excites you. When you think of TikTok videos in the ASMR category, folks eating different foods come to mind.

@woodsoupgirlasmr

Wood Soup ASMR: How it started… how it’s going 💜 Longer versions added regularly to YouTube & Spotify #woodsoup #woodsoupgirl #asmr #oddlysatisfying #beadsoup #asmrforsleep

♬ original sound – 🍉 Wood Soup Girl ASMR

There are also whisper videos, tactile showcases, and visually soothing programs that intrigue viewers. It may be strange, but to some, it’s deeply satisfying. To others, they may want nothing to do with the trend, quickly swiping to get to the next option on the TikTok menu.

Bustling Communities

If you want a dedicated audience, dive into one of the app’s bustling communities. Significant examples include BookTok, MomTok, and PlantTok. Learn about the thriving books on the market, excellent parenting advice, and the right/wrong way to keep your plant babies alive.

@aplantproject

What tip would you give a beginner plant parent? #plants #houseplants #plantsoftiktok #planttiktok

♬ original sound – A PLANT PROJECT

Of course, niches go beyond these three examples, so find one specific to you and take off with it. When people search your “Tok,” your newest videos will appear for them to view. Just be sure to add the hashtag that pertains to you in your caption. 

“Pack An Order With Me” 

Oh, how these TikTok trends have grown… Now we’re on to showcasing packaging details. It’s like a behind-the-scenes look into the world of small businesses. 

@witchybypg

Our shop is NOW OPEN! 📦✨ www.witchycosmetics.com ⭐️🔮💫 free shipping +55usd (MX) +100usd (US) #packandorderwithme #packmyfirstorderwithme #packaging #makeupbrand #packageorders #packanorderwithmeasmr #asmrpackaging #witch #makeup

♬ original sound – Witchy by Priscilla Grihim

What do these unique videos present? A narration filled with wrapping techniques and heartfelt thank yous. Right now, one of the “big” ones on TT is the women’s self-defense combo packs, carrying items like pocket knives, knuckles, pen flashlights, decorative pom poms, and mase (if legal in your state).

Factors Influencing TikTok Trends

Ah, the trickiest section of the entire article. Truth be told, it all depends on the platform’s users, where they are in the world, and what shows up on their FYP.

Did someone release a video that obtained maximum engagement, urging followers to post and repost? That’s the million-dollar question. Once something takes root and expands like wildfire, you know it’s going to be a “hit.”

An easy influencer you can surely count on is the music attached to the recording, whether or not the specific song is on the top charts. Sometimes, users gear their content towards the lyrics, making it an easy rolling trend. Other times, they’ll use it as background noise. But hey, if a person is scrolling around and happens to keep watching videos with “Espresso” by Sabrina Carpenter in the background, that’s what’ll continuously pop up.

How To Find Current Trends On TikTok

If you’re willing to dedicate time and effort, finding new and current trends on TikTok is relatively easy. Follow these quick tips, and you’ll be on the path to success:

• Check out Top Creators → Head to the Creative Center and click on the Trends section. Then, maneuver over to the Creators tab. Instantly, you’ll see popular patterns that you, too, can roll with.
• Look into the Trending TikTok Videos tab. → Also, look at the Trends section of the Creative Center. Click into the TikTok Videos tab and scroll until you find something viral you like. This is a great place to duet or stitch another influencer’s content.
• Keep An Eye Out for Popular Hashtags → Once again, thanks to the Creative Center under Trends, the Hashtags tab presents itself. Scroll until you find hashtags related to your industry, or use the search bar to make your pursuit easier. For more intel on hashtags, check out our article on trending TikTok hashtags.
• Look Out for Popular Songs → Last in the Creative Center under Trends is the Songs tab, where you can discover trending audio clips and music to attach to your videos. Slapping the latest and greatest on your video will take you far. For more intel on sounds, we advise you to check out our analytics of the trending TikTok sounds.
• Browse the FYP → If you have downtime, utilize it with the For You Page and your creative mind. Scroll until you see something that intrigues you, and then put a spin on it.

Conclusion

All in all, trends were created to help you expand your social media footprint. They’re easy tactics to gain followers, increase likes, draw in comments, and post out shares. All you have to do is find the one that suits your profile best and keep up with it. But with our information and suggestions, you should be golden. Have fun trending along!