What is TikTok Organic Marketing?

If you interviewed people 20 years ago with the question, “Where will computers and technology be in the coming decades?” we guarantee the answer would have little to do with social media. Yet that sector of the internet is so widespread today, it reaches full circle around the globe.

We’re talking Instagram, X, Facebook, and TikTok, just to name a few. These platforms have spanned out their influence so much that they are reaching expansive areas of life – helping businesses prosper, assisting influencers in their mission to educate followers, providing tips and tricks to men and women of all ages to make everyday living easier, etc.

One area in particular that social media excels in is marketing. So if you have a brand that’s getting its feet off the ground – or a brand that is craving some more growth – you can easily take advantage of potential customers using a popular marketing strategy suggested by… us!

In this detailed article, we’ll be covering all types of marketing and their benefits – organic, paid, which is better, what the differences are, and more. We’ll touch on organic content and organic growth, with a little section on quick FAQ questions for you to reference. By the end, you’ll practically be a pro. But, if you need a little extra help, just head on over to our TikTok promotion service, where our services can help you leverage analytics and automated targeting. With Influensly, you’ll be able to refine your audience reach based on location, language, interests, and relevant hashtags. And that’s just the beginning of the perks! With us by your side, boosting engagement with followers in specific content areas has never been easier, just reach out to find out for yourself.

General Info: What is TikTok Marketing?

The easiest way to define TikTok marketing is to say that it’s the promotion of a brand, product, or service via the specific social media platform TikTok.

Now, the way one goes about the actual marketing strategy can differ. Some choose to navigate user-generated content properly, others prefer to create organic TikTok content that has the potential to go viral. Even still, some enjoy teaming up with outside influencers to reach their target audience.

No matter what route is taken, the intentions are all the same: Users will utilize marketing to increase brand awareness, sell products, advertise services, build on engagement, and obtain feedback from their clientele.

Detailed Info: What is an Organic TikTok Strategy?

Let’s get right into specifics: We’re here to mainly talk about a TikTok organic marketing approach, so most of our information will be centered around this topic.

This particular schematic prioritizes organic content, the somewhat opposite of paid TikTok and sponsored ad content. The focus is for TikTok users to spend a lot of quality time on producing high quality videos to improve engagement – to get an increase in likes, comments, shares, and follows. If the intended task is completely correct, there will be no need to pay for someone else to do the work.

Not to mention every time you swipe that credit card, you run the risk of getting TikTok ads up, live and running, with little to no positive response. Remember, you know your audience best, so focusing on content creation that’ll surely peak their interest is always better than dishing out cash for a service that could be hit or miss.

What is the Difference Between Organic and Paid TikTok?

Which brings us to our next wonder: Why are we talking so negatively about paid advertising? It’s not because we think paying for TikTok marketing is a lackluster way to scream a brand’s story from the rooftops, but there is definitely a clear difference between the two.

Personally, we think that you can gain more potential customers on your TikTok business account for your brand if you give the people what they want. In your TikTok videos, you can be direct in asking followers what’s working and what’s not. You can measure analytics through the back end to see what’s performing well. You can tweak content to align with TikTok trends to obtain better reactions. The power is in your hands, giving you the chance to make changes that most social media managers (specifically those in other areas of marketing) would kill to have.

Info to Note: Organic lets the algorithm do all the work. That means you’ll have to stay on top of trends and share your brand’s story in a compelling way to reach people.

On the other hand, if you choose the paid advertisement route, you won’t always be guaranteed an authentic and organic TikTok strategy. Workable ideas are often recycled, pushing unoriginal, lacking content forward. Here, the power is not in your hands. Technically, you don’t know what’s happening behind closed doors – and you don’t know if what you’re paying for is going to deter audience members rather than draw sales in. To take it one step further, any edits you want to implement? Those will cost extra.

Info to Note: You’ll have to choose between two options: Boosting videos or creating paid ad content.

Benefits of Organic TikTok Growth

The list of benefits is loooong, but we’re willing to choose the most essential. We have to get straight to the point, so that you’re aware of what’s important. And so that you have time to read the other key sections of this article.

Benefits include but are not limited to:

• Organic Saves Money → Paying out of pocket to constantly boost your profile can be financially crippling; some users have reported that the price tag mimics an essential bill at the end of the month (e.g. electrical, gas, insurance, phone). It’s true that most promotions start at $2 a day, but some can reach, or even extend beyond, $5 a day. Instead of spending, you can start saving by creating your own organic content that costs zero dollars. Just prioritize your time accordingly to create top notch TikTok videos.
• Organic Naturally Boosts Engagement Rates → If your following is growing, so are your engagement rates. The best way to prioritize both is to create authentic content that resonates with your target audience. Do it right, and users will be sharing your videos left and right. Comments will be flooding in.The likes will be piling up. There will be no desire to purchase bot followers to *up* your numbers. Everything will happen naturally.
• Organic Encourages Loyal Customers → As a consumer yourself, think back on the brands you stand by. There are probably a dozen reasons why you continuously purchase from who you purchase from, but we’re going to state two obvious examples that come to mind: 1) The brand has proven itself credible and reliable with the quality items they release and 2) The creators behind the brand release zero false information on the items. Which brings us to how this pertains to TikTok marketing: Showing real life, organic videos proves that you stand by your company and its growth. You’re loyal to it, so customers will be loyal to you.You’re credible, reliable, and not spreading false information. Therefore, customers will purchase, come back, and recommend your items.

Benefits of TikTok Marketing

Roles are reversed in this portion of the article, but that’s ok! We thought it’d also be a great idea to brief you on the overall benefits of TikTok marketing. Do we prefer the organic route? Of course. But to be honest, any form of marketing is better than no form of marketing.

So, why will advertising your TikTok business account benefit you?

1. Because people are constantly scrolling the app, looking for new products.

It’s true. People that own TikTok accounts can scroll for hours a week, looking for new items to order and have shipped to their houses. Some don’t even have a key search word in mind! They just start looking at videos and find themselves spiraling into influencers’ TikTok shops. So if you have your own brand that you’re trying to get “out there,” don’t go one step further than TikTok. Just getting your creations live with one organic How To video will likely draw several prospective customers in.

2. Because you have a high chance of going viral if you make quality content.

Did you know that the algorithm prioritizes content discovery? Unlike other social media apps, TikTok is for businesses. Meaning it wants you to succeed – with organic or paid advertising. The word of mouth choice doesn’t matter. So once you get TikTok videos showing what you have to offer uploaded, the For You page will take the content and work its magic. If a lot of people fancy your products or services, you could go viral. And we all know what that means, a HUGE jump in sales!

3. Because partnership options are endless.

With traditional marketing, you’re on your own. You do the work – or pay someone to do it – and see what results come pouring in. Now, there’s nothing wrong with this route of promotion, but there is an easier path to take: Influencer marketing. Thankfully with TikTok, you’re able to team up with a popular influencer to get your brand out there. In your search, make sure you select a user that’s trending in your niche; that way you get discovered by the right people. Example: If you’re selling working equipment, a fitness physical trainer would be your best bet – or someone that’s into any kind of fitness!

Examples You Should Use to Gain Organic TikTok Growth

TikTok marketing will help your account excel tenfold if you implement some well known examples into your strategy. Some of our favs are mentioned and briefly described below.

Hook it Up

Hook what up? We just thought the suggestion sounded neat, catchy. But in all honesty, a social media hook will completely grasp the viewer’s attention right off the ‘rip. The method practically tells viewers, “You want to see this!”

How do you do it the right way? Well, research will give you a dozen different suggestions. But we’re going to keep it simple:

Show your audience, don’t just tell them! A good way to do this is by displaying the product in action, allowing it to work its magic and gain credibility solo. For example, if you’re a beauty brand with a new release concealer, start the recording wearing the concealer. Throw in a captivating line or two. Then do a tutorial on how to apply the formula.

Let Me Know in the Comments

What a traditional way to get the fans to do what you want!

If you’ve ever scrolled the For You page for hours on end, it’s likely that you’ve come across a guy or gal influencer saying, “Let me know in the comments.” This simple phrase encourages followers in the fan base to say what they need to say. To let their voice be heard.

Another way to increase engagement from folks is to blatantly ask a question. Like, “What workouts would you do with our exclusive stretch bands?” or, “What meals can you think of making in our favorite mini crockpot?”

Directing people or asking questions straight up is never a bad thing. Sometimes, audience members just need that extra push to feel welcomed. Plus, reading what’s said can spark creativity and push you into unknown areas that can one day prove beneficial.

Hit “Reply”

Did you know that if a video gets a ton of comments, it’ll rank higher on the algorithm? Why not help that motive out?

We know what you’re thinking, “How can I do that?” Easy! Comment back to followers, not just with words, but with another TikTok. This will give your profile the advantage of exposing users to multiple creations.

Picture this: A newfound follower likes your content after discovering you on the For You page. Instantly, they press “follow” and start scrolling through what you have to offer. Questions might arise in their minds – prompting them to comment – but when they click “comment,” they see the question has already been asked! Awesome. And right below it? The answer to the previously asked question, in video format.

One thing leads to the next, and the newfound follower is watching the answered question. That clocks another “view” for you – and the rabbit hole theory has taken effect.

What a good example. You see, if you hit “reply” to the questions or statements being made, you give audience members the opportunity to see more of your personality, brand, and business. Use this leverage wisely.

Experiment with Behind-the-Scenes

TikTok trends do gain momentum. So does community engagement content, seeing as it centers around and is very inclusive to members invested in the immediate wellbeing of companies. But do you know what else performs well? Behind-the-scenes recordings.

Let us put it to you this way: TikTok audiences love authenticity. The more honest and real you feel, the easier it is for a follower to become a fan. That’s why we highly suggest showcasing what happens when edits don’t take place. When products aren’t all bam and glam. When people are working hard on the other side of the curtain to push out something spectacular.

If the followers are “involved” without being involved, you’ll be the one reaping the benefits. Just be sure to give them full transparency, because a halfway show will just feel like you’re inevitably hiding a piece of the process.

Create a Series

This is a suggestion we’d like to yell from the rooftops, because that’s how often it works. All the time!

If you’re trying to establish a following and grow your brand, create a multi-part video series. You can focus on different makeup applications for the same product if you’re in the beauty niche. You can focus on different athletic workouts with the same branded equipment if you’re into fitness. You can focus on how to fashionably pair different clothing themes together if you’re a stylist. And so on.

The best part about creating a series is this: If a new follower is intrigued by what they found, they can click your profile and take a deep dive into your content. It helps if you put PT 1 showing that this is just part one of a series. Or PT 2 if it’s part two. PT 3 if it’s part three. You get the drift.

One mega tip you’ll want to keep handy: Be sure to end the video with a call to action or cliffhanger so that they’ll be eager to watch more.

What Are Key Organic TikTok Metrics to Track When Producing Videos?

Key organic TikTok metrics is just a fancy way to say: Track your analytics. The only way you’ll get access to this backend page is if you have a business account, but I’m sure most of the readers here have already transitioned from the basic to the business.

To answer the headline question, here are the best metrics to keep an eye on:

• Video views
• Average watch time
• Engagement rate
• Follower count
• Trending videos

If you’re aware of these bulleted suggestions, you’ll be able to clearly pinpoint what videos are excelling and what videos need more work. That way your organic content can flourish every time you hit the “post” button.

Throughout your analysis, be sure to ask yourself these questions:

• Which videos do people tend to like, comment, and share the most?
• Which videos log the most views in the least time?
• What content is keeping users engaged through to the end?
• Do users find your profile within a certain time range?
• Do trending themes perform better than authentic content?

FAQ

Before we conclude, we often like to leave our readers with a few frequently asked questions about the TikTok app. Seeing as you’ll soon be creating organic videos for your marketing scheme, we figured these would be the best ending topics to discuss.

What content should I post?

Anything popular will suffice. Stick to videos that you can make funny, educational, or relatable. Trends always work well, and local/niche stuff is highly favorable.

How often should I post?

That depends on what your audience wants; sometimes the game of trial and error has to be played. As a rule of thumb, no more than one TikTok a day, if you have the capacity.

READ MORE: How Often Should You Post on TikTok?

How long should videos be?

The app is a short-form video platform, so anything that’ll keep the audiences’ attention will do fine. Aim for somewhere between 20-40 seconds. You’ll offer the crowd something, but won’t necessarily bore them.

Conclusion

Ah, now that we’ve finished, how do you feel? We feel thoroughly educated and happy that we can provide you with such quality writing content.

In this article, you’ve learned all about organic marketing strategies on TikTok. Instead of paying an outside company to do the work for you, you can now use the knowledge you have to benefit your business and grow.

Take some of our examples, make them real, and check the metrics to see your progress. And don’t forget, authenticity is what the crowds crave. You got this!