written by Ah, TikTok. It’s like you’re inhaling a breath of fresh air the second you open the app, where mindless scrolling can turn into relaxation, laughter, or a prime-time learning environment. A fantastic ploy, combining easy-access phone technology with a short-video social media platform, if we do say so ourselves. Great move on the creators’ part back in 2016.
But the perks don’t stop at relaxation, laughter, and learning. Now, thanks to areas of the TikTok app like the creator fund, users of all complexity levels can turn their accounts into profitable businesses. Making a few bucks (or a lot of money) while recording topics that you’re passionate about sounds like a great idea, right?
We get that the process can seem a little bit daunting in the beginning. Which is why we wanted to dedicate our time to create an entire article focused on TikTok monetization. The last thing we want is for you to feel “in the dark.” So keep reading to check out how you can bring your TikTok account to the next level by earning profits as soon as today! If you need extra assistance, just lean on our TikTok growth service that provides digital marketing by leveraging analytics and automated targeting. Don’t forget, Influensly allows you to refine your audience based on location, language, interests, and relevant hashtags. Which is why we can not only help with monetization efforts, but we can also assist in boosting engagement with followers on your profile.
Understanding TikTok Monetization
First things first, how can you generate sales and draw in profits for your TikTok account? Surely you must understand the process before taking a deep dive into this way or that way.
Let’s put it to you plain: To monetize on TikTok properly, you’ll need to develop a great marketing strategy that caters to both free and paid forms of advertising. That way, traffic can funnel in from two avenues to ensure that you generate consistent revenue. But how do you implement said marketing strategy?
First, you should focus on what’s inside. The easy answer to that metaphorical question is great content, because what’s a TikTok profile if it doesn’t offer what the people want at a consistent pace? Keep posting regularly, and in no time, the algorithm will push out your videos to people that respond well to what you’re uploading.
From there, utilize inherent features and external pay-for options, like the ones we’re about to talk about in the following sections.
The TikTok Creator Fund
Currently known as the Creator Rewards Program, this network offers internal rewards for any TikTok account looking to earn revenue. That would be you! To reap the benefits, you do have to adhere to or meet a few very important requirements, briefly listed here:
- Must be 18+ years of age.
- Must have 10k followers.
- Must have at least 100k video views in the past month.
- Must post original content.
- Must have videos at least one minute long.
- Must be based in eligible countries.
Some of these stipulations will be mentioned for other monetization efforts later.
If you do decide to sign up for the TikTok creator fund and its high revenue potential, you’ll be paid based on qualified views and rewards per 1,000 views.
Open a TikTok Shop
If you own a business account on TikTok or operate an e-commerce store, you’re automatically eligible to create an account on Shop. This opportunity is different from the creator fund previously discussed, as well as different from the affiliate options we’ll discuss later on.
In order to get the green light go-ahead, you’ll need to check off these requirements:
- Confirm United States citizenship.
- Confirm 18+ years of age.
- Prove documentation through a valid US passport, driver’s license, or state ID.
- Prove communications using a valid phone number and email address.
- Use an accurate shop name, not an abbreviation that could be used in feed video.
- Use correct tax and bank information.
Once approved, you’ll have access to e-commerce platforms like Shopify, Squarespace, and Wix. Direct purchases can be made through the app, it’s as easy as that!
Exclusive Content and Subscriptions
Exclusivity is definitely becoming a “FOMO Fear of Missing Out” strong point; people yearn to be “in the know” and dread being left out.
We know it’s a sneaky way to prioritize TikTok monetization, but creating exclusive content to offer prescribers is an excellent way of encouraging followers to sign up and be dedicated members of your community. Once registered, said users gain access to private communication channels, content that public members of the app aren’t able to see, and customized perks, like virtual gifts, if applicable.
The only tricky part to this revenue-earning avenue is that you have to be eligible to offer subscriptions. Requirements include:
- Creators must be 18+ years of age.
- Creators must have at least 10k followers.
- Creators must have at least 100k video views in the past month.
- Creators must meet certain TikTok Live eligibility requirements.
Don’t fret, it’s easy to see if you qualify. Just head over to the TikTok studio and click the monetization section. If you’re good to go, set up your three-tiered pricing categories and put the packages in action!
Using LIVE for Beneficial Gain
Did you know that you collect tips – or “donations” – if you participate in TikTok LIVE? This inherent feature is a nifty way of earning income, with little to no persuasion necessary.
How do live streams and money go together so well? Let’s briefly explain the process: When you go LIVE on TikTok, viewers are able to watch you in real time. Most will ask questions, mention concerns, and request information via comments. It is then your job to read what followers are saying and respond, whether by simply acknowledging a person or by answering an inquiry.
Almost automatically, without prompting users to do so, they’ll often leave virtual gifts for you to collect once the stream is finished. These virtual gifts and coins can later be redeemed for Diamonds, the app’s digital currency.
NOTE: The more you interact and engage with your audience, the more video gifts you’ll likely redeem for Diamonds.
Launching TikTok Ads
TikTok is quickly catching up to other social media platforms like Instagram and Facebook, especially when it comes to advertising. Thanks to the meticulous detail ads offer and the inherent persuasion inside each video, users are impulsively making purchases. Lucky for us, those sales end up being worth followers’ wild, hence why they keep coming back to click on ads and run their cards!
If you’re going to participate in a TikTok campaign to boost sales and brand awareness, just do us one favor: Make sure who you partner up with offers high-quality, eye-catching video assets. We’re more than happy to help narrow in on the proper ad type, placement, and objectives to use when launching your first, second, or hundredth campaign. Just reach out to get the conversation started today!
Collaborating with TT Brands or Creators
A great way to achieve success with TikTok monetization is to participate in creator partnerships through the Creator Marketplace. One of two choices can be made: You can link up with a brand and sign documents detailing the agreed upon sponsorship. Or, you can jumpstart a marketing campaign with an influencer that’s popular in your field. Either way, your TikTok account will flourish, and so will theirs!
As always, there are requirements to qualify. The same apply here as did under the “Exclusive Content and Subscriptions” section, with a few minor adjustments:
- Instead of having 10k followers, a Creator Marketplace contract asks the user initiating the offer to have 100k followers.
- Users must own and actively operate a Creator account. A business TikTok account is not the same.
- Users must have at least 3 videos uploaded in the past 28 days.
The Creator Marketplace may look like it’s asking a lot, but once up and running, you’ll easily win revenue and awareness from the brand or influencers audience along with yours. That’s double, triple, sometimes quadruple the amount of expansion you could have had if you only operated out of your profile alone. With positive advertising rates like that, your products offered through the TikTok shop and additional monetization efforts will fly off the shelves.
Entertaining Affiliate Marketing
Adding products you offer for purchase to the TikTok shop is relatively easy, once you have an established TikTok creator fund. But what happens if you want to offer items outside of the TikTok shop?
Easy answer: Choose to participate in an affiliate program! Promoting items with an affiliate link generated by a platform has never been easier. All you have to do is set the links up in your bio so that when users discover your profile, they’ll automatically see what you’re externally offering. It’s a great passive way to prioritize TikTok monetization and rack up sales.
If you need direction on where to utilize product promotion, start with Amazon’s Associate Program or Shofiy’s Affiliate; other popular platforms can be researched online on your personal time.
Maximizing Earnings through Consistency and Engagement
Sure, signing up for a creator fund or opening up a Shop can be a great idea. But what benefit do either hold if you don’t maintain consistent posting and engagement with your following?
The point of the TT app is to reach the masses, go viral, and expand businesses. Just to name a few important sectors. Which means you still have to produce high-quality videos with entertainment or education to encourage people to follow your brand and purchase your items.
Having an operating account in the creator fund or the Shop without consistency and engagement is like cooking food without absolutely any spices or sauces – somewhat pointless.
How will you generate traffic? How will you obtain more customers? Surely you can’t solely depend on word-of-mouth interactions when the TikTok platform is so large, spanning countries.
So no matter where you go or what decision you make to monetize, always prioritize this suggestion at the top of your to-do list. You’ll thank us later.
FAQ
How Many Followers Do You Need to Monetize on TT?
Truth be told, there’s no one-number-fits-all. You could monetize your TikTok with as little as a few hundred followers. But as a rule of thumb, we’d suggest obtaining at least 5K. Below that, the sales might trickle in slowly.
But hey, money is money! As long as you have the right audience members following and purchasing, you don’t need much else.
How Much Does TikTok Pay Per 1000 Views?
Generally, creators can earn between $0.01 to $0.02 per 1,000 views on videos. This overall payout can vary depending on location, content type, and the advertiser’s budget, among other things.
But the earnings don’t stop at views; you can earn gifts as previously discussed through user interaction on postings and live streams.
How Do I Start Getting Paid on TikTok?
Monetization on your account can be done through areas like the creator fund, the creator marketplace, TikTok LIVE, paid subscription offerings with virtual gifts, and so much more. All the avenues we covered are 100% legit, just pick one or two to start and make sure you adhere to the specific requirements outlined. In time, the funds will come in and you’ll be able to transfer them over to your bank account as a paycheck.
Conclusion
Wow, that was a lot of information. We feel refreshingly educated, how do you feel?
Now that you know everything there is to know about monetization on TikTok, it’s time to take the wheel into your own hands. Navigate the direction you want to take using our practical tips, and you’ll be earning consistent revenue in no time. And please, don’t hesitate to use more than one offered option. The more you put your time and effort into, the greater of a success story you’ll turn out to be!
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