How to Grow on TikTok: Strategies for Building Audience

The app has become one of the most popular social media platforms. It offers excellent possibilities for innovators to reach millions and businesses to build their brands. The platform helps novices and seasoned creators to reach their target audience.

But the process demands the right strategy, consistency, and innovation.

Creators leverage high-quality content, the TikTok algorithm, and constant communication with other TikTok creators and their audience to expand their TikTok followers and retain organic authenticity.

However, these are only some of the keys to successful TikTok growth.

Strategies to Grow Your TikTok Followers

The first step to growing your account is your profile. Most social media platforms follow the same principle. Your profile is the first thing your TikTok followers see when interacting with your page. So, it must look great, meaning your picture and bio must capture positive attention.

You can leverage an excellent profile to cross-promote other social media profiles by linking them if you want cross-platform traffic. Below are some proven strategies to grow your TikTok presence.

Know Your Audience

Your target audience is your most significant key to success. When you create TikTok stories, video content, and shorts, you must answer the question, “Who is this for?.”

The knowledge will help you adapt your content to their tastes and enhance interaction by posting content that connects them. The site has a diverse audience, and users prefer relatable creators who provide quality.

How to Identify and Connect With Your Audience

The only way to get the right TikTok followers is to get to know them. Understanding the people you’re posting for requires you to know their age, location, beliefs, values, aspirations, and other relevant data.

These questions can only be answered when you leverage analytics data from tools. After getting your answers, the next step is to analyze your competitors, aka creators in the same niche as you.

Analyze Your Competitors to Create Better Content

Analyze your competitor’s strategies to identify patterns and trends that resonate with your audience. Use this data to develop tailored content unique to your audience through creative storytelling.

High-quality visuals, great audio, and graphics give your brand a voice and personality for your audience to interact with. Humor can also be helpful, but you should ensure it aligns with your brand voice and resonates with your audience.

Finally, engage directly with your followers by asking questions through polls, surveys, or straightforward chats to gauge their expectations and develop a deeper understanding. You can also leverage collaborations.

Study your competitors’ strategies to identify patterns and trends that resonate with audiences. Use this insight to craft tailored content that stands out with engaging visuals, humor (when appropriate), and creative storytelling. Strengthen connections by directly engaging followers through polls, surveys, or Q&A sessions to understand their needs better.

The next step is to engage with trends;

Engaging With TikTok Trends

Trends are an essential component of marketing. To grow, you must engage in challenges or use viral sounds and creatively relate them to your niche. Engaging will give your post a unique edge over other creators.

One tip to note is that video content that uses a consistent style and focuses on storytelling is likelier to capture people.

Post Consistently and Strategically

Users enjoy creators with a consistent posting schedule. If you need help determining when to post, you can use analytics to figure things out so that your post reaches your audience when they are online.

Successful account growth primarily hinges on your ability to create consistency in your posting schedule, which tells followers that your account is active and worth following.

Choose a Niche

Concentrate on a niche that appeals to your target audience to stand out. Creating content without a particular niche can confuse your target audience. The algorithm positions niche content in front of a specific audience.

Post at the Best Times

Knowing who you’re posting for isn’t the end of audience interaction. You also need to know when to post for your audience. Because TikTok is available in many countries, users are active at different times, depending on their location and preferences.

While broad rules suggest uploading throughout the afternoon or evening hours, using TikTok analytics will help you understand when your audience is most engaged.

To recognize when it’s time to post:

Use TikTok’s analytics capabilities (available with a Pro or Business account) to track when your followers are online. Check the “Follower Activity” area for insights into the days and hours your audience is most engaged.
Try posting videos at different times of the day and monitor the performance of each video. Patterns in engagement rates will help you find appropriate post-periods.
If your readership covers various areas, change your post schedule to accommodate their time zones. For example, if you’re targeting U.S. and European audiences, publish during active hours. Studies reveal engagement rates are more excellent around mid-morning, late afternoons, and evenings. For instance, weekdays between 6 PM and 10 PM and weekends around lunchtime are peak periods for activity on TikTok.
Use TikTok statistics to measure the performance of your postings over time. Note the association between post timings and metrics like views, likes, and shares. This data can assist in adjusting your post schedule.

Connect with Other Creators

TikTok depends on community ties, and collaboration enables you to develop relationships inside the site. These partnerships boost your content’s reach and inspire creativity as each creative offers their particular flare to the connection.

How to Establish Collaborations

Look for creators in your niche whose stuff connects with your brand or interests. Their audience will likely be interested in your work, establishing a mutually beneficial collaboration.
Engage with creators by leveraging TikTok’s built-in tools like Duet and Stitch. These technologies allow you to react to or expand on their work and create a seamless collaborative experience without formal cooperation.
Join campaigns or challenges launched by other artists. This is an organic technique to communicate with influencers and showcase your stuff to their audience.
Go live with other TikTok users to communicate with your fans in real time. Joint live sessions encourage debate, develop passion, and grow your presence on the platform.
Ensure that collaborations are mutually beneficial. Highlight what you give, whether fresh ideas, audience overlap, or technology experience, and develop techniques to produce tiktok tales and content that benefit both sides.

Follow Trends

One of the fastest methods to build your TikTok followers is trends.

The app thrives on current music challenges and hashtags that drive interaction and visibility. These trends allow you to surf the tide of existing popularity while displaying your uniqueness and creativity.

However, the idea is to track and adjust trends to suit your specialty and company identity. Using the ‘Discover’ page, you can explore trend hashtags, songs, and challenges daily to know what trend to hop on.

When the competition is smaller, you can cross-promote a trend early to get momentum to boost engagements; you can also go viral on other social media platforms faster.

How to Effectively Leverage TikTok Trends

Trending challenges are a significant part of the platform. So, when hopping on trends, you should:

Look for topics that resonate with your audience, and make videos demonstrating your unique approach.
The system prioritizes videos that incorporate popular music. So select audio tracks that trend within your audience and use them effectively in your videos.
Always try to add a unique twist to guarantee your content stands out. But make sure it corresponds with the trend.
Add trend and niche-relevant hashtags to your video subtitles. They help boost discoverability by combining your content with videos that increase the chances of showing on viewers’ For You pages.

Trends are all about timing. If you post too late, your content will get lost in a sea of others, so jumping on a trend while still gathering momentum is vital.

Use Popular Hashtags

Hashtags are a valuable tool for making your TikTok videos more discoverable. Popular and niche-relevant hashtags might make the TikTok algorithm work to your advantage.

They identify and relate your post to key trends, hobbies, or subjects your target audience actively searches.

Using the right hashtags helps to increase brand exposure and get new TikTok followers interested in your content. They use the same principle as keywords, but unlike keywords, you can create unique hashtags for your account, and they can go viral.

Below are some tips to leverage hashtags to grow your TikTok audience.

Research Trending Hashtags. Regularly check TikTok’s Discover tab to uncover trend hashtags related to your content. Join trend conversations enhances the odds of your video getting noticed by a bigger audience while keeping it relevant.
Combine Popular and Niche Hashtags. Pair hashtags like #ForYouPage (#FYP) with particular hashtags relating to your expertise. This method assures you profit from the broad audience of famous hashtags while targeting people genuinely interested in your issue.
Create Hashtags Unique to Your Brand. Develop branded hashtags to promote a sense of community and encourage user-generated content. For example, a hashtag related to your account or a campaign might enable TikTok users to connect directly with your company and raise awareness.
Monitor Hashtag Performance. Use TikTok analytics to analyze which hashtags produce the most significant interaction and adapt your strategy appropriately. Focus on those that regularly drive traffic and interactions to enhance outcomes.

Join and Start Challenges

One of the easiest ways to encourage more people to notice and connect with your TikTok account is to participate in challenges that boost the app’s popularity. Participating in trends may make your work a part of the platform’s more significant advertisement.

If you want your account to stand out as a niche expert, try starting your challenges.

You may boost the probability that your post will display on the For You page and generate participation using both ways. By joining trending challenges, you rely on their built-in popularity, helping you attract individuals already engaged with similar content.

But if you want to express your imagination to the utmost and watch your TikTok abilities become viral, all you have to do is create a unique challenge.

Share Helpful Content

How-to content, guides, and tutorials are some of TikTok’s bestsellers. Why? Because viewers gravitate toward creators who give value through instructive, informative, or problem-solving clips.

Content with relevant ideas and practical guidance creates trust with your audience and positions you as a reliable authority in your area. This draws new followers and encourages long-term engagement with existing ones.

When you share user-generated content, it doesn’t have to be sophisticated. Even small, relatable recommendations or short how-tos can do incredibly well if presented as entertaining and visually appealing.

The idea is to make the content relevant and easy to understand and ensure viewers feel they’ve learned something valuable from viewing your video. Your content should:

Understand Common Pain Points

Identify difficulties your target audience faces and make videos that provide answers. You can use TikTok’s Q&A feature, the comment section, or other social media channels to understand your followers’ questions. Address these directly in your text.

Simplify Complex Topics

Complex topics are a touchy subject for everyone, so you can center your content around breaking them down to the basics. To help your viewers process better, you can use subtitles, on-screen text, or voiceovers. High-quality, well-researched, and short videos are likelier to keep viewers interested and boost shareability.

Use Visual Demonstrations

One of the best features of most TikTok videos is their excellent graphics. You can display the process step-by-step instead of merely discussing it if you’re teaching a skill or offering a lesson. More people will remember the video and will likely come back for more similar content.

Engage With Your Audience’s Feedback

Your TikTok profile will stand out when you reply to comments and post follow-up videos based on user inquiries or requests. This contact informs your audience that their ideas count, driving loyalty and constant involvement.

Promote on Other Platforms

Promoting your TikTok content on other social media platforms is a proven technique to build your TikTok following. Each network has a unique audience, so you should rework your TikTok videos to match various platforms and help you interact with varied demographics.

Additionally, cross-platform promotion encourages a unified brand presence across numerous media, boosts your exposure, and attracts new followers interested in your content.

Here’s how you can promote content across platforms

Share TikTok Videos on Instagram Reels. The IG Reels page is a great place to reuse content because its audience and structure are similar to your TikTok audience. Edit your videos to remove the TikTok watermark and ensure they don’t go against any Instagram guidelines.
Use Stories Across Platforms. Share TikTok snippets on Instagram, Facebook, or Snapchat to offer your audience a peek at your content and urge them to visit your TikTok profile for the full video.
Embed TikTok Videos on Your Website or Blog. If you own a website or blog, embedding TikTok content in relevant posts enables your site visitors to connect with your content directly and generate more views and prospective followers.
Post on YouTube Shorts. YouTube Shorts is a beautiful place to repurpose videos for another audience. Use identical interesting posts, tweaked slightly to fit YouTube’s algorithm and audience preferences.
Encourage Followers to Share. Invite your current TikTok followers to share your videos across platforms. This organic sharing helps expose your content to their networks and enhance your reach.

Share User-Generated Content

TikTok thrives on cooperation and creativity, making user-generated posts an effective strategy to establish a feeling of community and raise awareness.

You may cross-promote the content your followers or community members developed to increase engagement, establish loyalty, and inspire greater participation from your audience. It also allows you to display your audience’s ingenuity while demonstrating thanks for their support.

Try a TikTok Growth Tool

The growth tool helps you expedite your attempts to develop your accounts. It enables you to improve your content strategy, monitor performance, and boost audience engagement.

With the Influensly TikTok growth management services, which include automatic targeting, analytics, and hashtag optimization, you can increase your online presence. These services are especially advantageous if you’re trying to expand your audience organically while honing your reach.

A growth tool may ease tracking critical indicators, such as follower numbers, engagement rate, and video performance. These insights help you focus on techniques that connect best with your target audience.

Growth tools are also great for spotting patterns and determining the optimal times to post to stay creative and consistent.

The most crucial part of TikTok’s success is honesty, uniqueness, and consistency.

Create Content Regularly: you need a content calendar and a posting strategy to keep your following interested. Plan your content and plan its release. That way, you can use snippets and watch out for next week’s videos to keep your audience in suspense.
Experiment and Innovate: Don’t hesitate to attempt new styles or shapes. This can assist you in gaining the attention of your target demographic.
Stay True to Your Brand: Focus on delivering content that aligns with your aims and your audience’s interests.

Conclusion

Growing your TikTok account is about strategy, creativity, and persistence. Your target audience is the first tool you’ll need to leverage, so you must understand them. Then, you can use trends while generating exciting content.

TikTok algorithm supports creators who create and stay authentic. So, always create high-quality content that connects with your audience while keeping up with the platform’s growing trends.