Why Are My TikToks Getting 0 Views? Common Causes and Solutions

The TikTok social media application has been thriving for years, providing brands and influencers a way to advertise free of charge! To reap the benefits, all you have to do is sign up for the right account and start posting high-quality videos for your audience to engage with. Once the TikTok algorithm picks up on your content, you’ll gain momentum and hopefully (fingers crossed) get popular and go viral.

But what happens if you’re active on the platform, posting videos, and you end up getting 0 likes on your TikTok videos? What a super annoying thing to face when you’re putting hard work and effort into creating something special for viewers to enjoy.

That situation right there is what we’re about to talk you through in this article. Because truth be told, the reason you’re getting 0 views probably has nothing to do with your efforts. Or, it probably has something to do with a slight change you have to make to your account.

Whatever the problem, we’re here to help identify it and guide you through an easy fix. Keep reading for all the details you’ll need to up those views. As always, if you need more assistance, please reach out to our experts at Influensly. Our service provides digital marketing assistance by leveraging analytics and automated targeting. We’ll allow users to refine their audience reach based on things like location, language, interests, and relevant hashtags. If you’re looking to boost engagement with followers in specific content areas, we’re the people you should lean on, every step of the way. 

What is the TikTok 0 Views Bug?

Before getting into issues and solutions, we thought it’d be best to define the problem. Getting 0 views and the “0 views bug” are the same thing, said differently. They’re practically synonyms.

When does the 0 views bug take effect?

Let’s paint a quick picture: If you upload a new video and wait a while, audience views will naturally tally up. The problem we’re referencing – the zero views bug – occurs when that uploaded video remains stuck at zero. This will 100% affect your visibility on the app, and your content will fail to reach the appropriate TikTok users.

So, what do you do to reverse the issue at hand and produce more traffic, instead of less? Let’s start with diagnosing.

Account-Related Issues

Are you absolutely positive that your account is in good standing, up and running on its own without any hidden problems? We can sense the hesitation in your answer…

If you have a new TikTok account, or if your are completely dumbfounded as to why you’re facing all these zero views predicaments, see if one of the following is holding you back:

1. New accounts/unverified accounts → Did you know that if you create a new profile, TikTok’s guidelines will automatically put you under stricter scrutiny? Meaning, there will be a delay in your ability to post TikTok videos that are visible. Even if you click that “share” button and the creation uploads, others will not be able to see it, temporarily. That’ll all change after the review process is complete. NOTE: Some specific cases may face limits where you are required to be active for a certain amount of time OR you’re required to engage with the app more frequently before TikTok videos go public.
2. Private accounts → Now, if you’ve been operating a TikTok account for quite some time and are puzzled as to why your previous videos weren’t causing you problems but your new ones are, we have some advice. Head on over to your account settings and check to see if you accidentally set your profile to private account mode.
3. Shadowbanning → We have an important question for you: To your recollection, have you recently violated TikTok’s community guidelines? If so, the folks in charge of regulating the app may have you shadow banned temporarily. That means zero views for your TikTok videos while under investigation. NOTE: You may not know if you’ve been shadow banned considering direct notifications don’t get sent out as a warning. Most people that are under lock and key have been participating in spam-like behavior, using banned hashtags, or posting inappropriate content.

Fixing Account Issues

If you’re facing account issues, don’t presume negativity. These are the easiest dilemmas to solve!

In corresponding order, we’ll quickly sum up the solutions:

1. New accounts/unverified accounts → Human representatives of TikTok are required to approve most users opening a new account. So, if you’re unverified, just have some patience, sit back, and relax. Within a couple of business days, you should be up and running normally.
2. Private accounts → No one can go into your account and make it private, so chances are, you hit the button by accident. This is considered a quick fix; just go to your account settings and see if the “private” section is ON or OFF. Make the switch, and in a matter of seconds, you’ll be active to the public.
3. Shadowbanning → Sometimes, influencers and brands do follow TikTok’s guidelines and yet someone still flags their video. In this case, you’ll want to internally review your content and make sure you didn’t violate TikTok rules. If you’re clear of any wrongdoing, a human representative should review your post in 6-24 hours and put it back to live without any further discussion.

Content-Related Issues & Adherence to TikTok’s Guidelines

The content you create and the guidelines you’re required to follow go hand in hand. If you produce content that directly breaks the rules and regulations, you’ll easily be flagged, your content hidden, and your visibility nearly zero.

But we’re here to show you what to do and what not to do in these areas. Check out suggestions below:

1. Do participate in trends → If you’re looking to produce the most suitable audience segment or series of clips that audience members will enjoy, take a deep dive into the trendy world of TikTok. You can do so by adding popular music clips to your videos, participating in dance challenges, or searching the app for whatever else is gaining momentum. Recording something outside of “the trends” may not intrigue users as much. So if you’re having trouble obtaining attention, we’d start with analyzing the subjects you’re posting.
2. Avoid any blacklisted hashtags → There are hashtags that don’t perform well and then there are hashtags that are prohibited. Knowing the difference is crucial, but using options from either can damage your chances of getting on the positive side of TikTok’s algorithm. Use the former and your content may not be viewed; use the latter and you may be put on a probationary period.
3. Refine the review process → Before TikTok users post content, they always go through it one more time before hitting that “post” button. If that’s not part of your routine, we highly encourage you to change your mind. In this review process, be respectful and mindful. Think about how the viewers will react to the info inside. Stay up to date with rules and regulations so that you don’t intentionally violate them, e.g. No vulgar language, physical violence, bullying, hate speech, nudity etc.
4. Do not plagiarize → If your content appears to be the same video as another already on the platform, produced by another user, TikTok may limit visibility just to prevent redundancy. After all, this social media app is all about a diverse and engaging experience; the same video posted over and over again can take away from fresh and authentic videos.
5. Avoid restricted words → Restricted words may include anything explicit, offensive, or violating TikTok’s community guidelines. If such words are used in captions, descriptions, or hashtags, your content may be hidden and be put under investigation.

Avoiding Content Violations

Following the community guidelines is crucial if you want to succeed on this app. We know we’ve mentioned it before, but we also figured an entire quick section on the topic would bring more emphasis. Do not break the rules; stay away from posting the following:

• Dangerous activities.
• Nudity.
• Sexually suggestive content.
• Graphic content.
• Misinformation.
• Election-related misinformation.
• Gambling.
• Alcohol, tobacco, drug promotion.
• Unoriginal content.
• Child exploitation.
• Human trafficking.

It’s also unwise to repost content that’s a replica. Beware of excessive posting, as you may get flagged.

Technical Issues

If back end problems are arising to the surface, you may need to test some troubleshooting methods to get your TikTok to stop acting up.

The #1 reason a technical issue could be altering your number of views is this: You haven’t cleared your cache in quite some time. Don’t worry, don’t panic. If you’ve been continuously using the app, temporary data will accumulate naturally over time. This will eventually slow down performance and may cause internal issues. All you have to do is follow these instructions to get everything back to normal:

1. Select “profile” in the bottom right-hand corner.
2. Choose the 3-line icon.
3. Navigate over to “settings and privacy.”
4. Click into “cache and cellular.”
5. Tap “free up space.”
6. Tap “clear.”

If it’s not the extra cache that’s killing your TikTok algorithm performance, you can also look at restarting the app itself. Or, report a problem with TikTok to get more help. You can report a problem in the “settings and privacy” sector of your profile.

Solutions to Increase Views

All this negative talk about problems and mistakes on the horizon, where is the positivity? We’re finally proud to bring it to you. Below are some excellent solutions to increase your views, ensuring your content will make it over to the For You page through TikTok’s algorithm.

If you need further support and direction after checking out these proven suggestions, we’re here to help. Just reach out to one of our experts today.

1. Analyze users’ watch time → If audience members are watching your content through to the end of the video, your watch time will increase. This’ll automatically draw in more views, as you’ll appear on the For You page more often. But the only way to check this measure is to have access to TikTok analytics. It’s totally worth upgrading to a new TikTok account – the Pro version.
2. Narrow in on the niche → Choosing a broad topic to address and constantly changing your genre of video are big no-no’s. You want to do the opposite of that to increase visibility and engagement. Which is why we push towards picking one niche. Doing so will continuously give you positive reactions from the community and create a great marketing strategy. Plus, it’s easier to produce content when you become an expert in your own field.
3. Prioritize quality content → Interesting and compelling TikTok videos are what draw crowds in. But how do you consistently make good content? We find great feedback when humor is incorporated into a creation; in fact, 75% of users on the platform look for something to laugh at. It also helps to be authentic, and to hop on trends when applicable.
4. Interact with target audiences → There are two parts to this avenue that we suggest you adhere to: First, encourage your viewers to share their thoughts on your post through the comments feature. This will up your engagement on the TikTok algorithm, granting you access to external users that maybe don’t know who you are just yet. Second, remember that conversation is a two-way street. You ask for interaction, you give interaction. So be sure to answer comments either by commenting back or producing a video linked back to the original comment.
5. Follow video quality standards → TikTok videos need to be made with love and care – and adherence to the video quality standard set forth by viral influencers and brands. But what do you do to make sure you live up to those standards? For new accounts and existing accounts alike, you must keep these areas in check:
   1. Resolution → High resolution is the way to go; anything at or upwards of 720p will do.
   2. Aspect ratio → Stick with 9:16 (vertical). If you don’t, your post may look a bit distorted, urging followers away.
   3. Lighting → Proper lighting can make a significant difference, especially if you need to show a product or tutorial in your TikTok videos. With the right range of illumination, you can increase both clarity and appeal, which can showcase your professionalism.
   4. Sound → Clear, high-quality audio will make your content prosper, whether it’s music or voice overs. Anything unclear can deter users, encouraging them to swipe away.

Conclusion

Getting 0 views on content creation is a dig at your confidence; we totally understand. But before you get into panic mode, you should first diagnose the problem.

Do you have no engagement because of account-related issues?

Is there something terribly wrong with your content?

Have back-end technical issues swamped your profile without you knowing?

Answer these questions, implement the solutions we briefed you on, and you should be good as gold again. If what we said didn’t do anything for you, ask one of our representatives to provide you with more in depth knowledge. We’re always here to help!