TikTok Creator Marketplace: A Step-by-Step Guide to Getting Started

TikTok soared into popularity in 2019, gaining momentum relatively steadily due to viral dances and trending video content. Fast forward to 2024, and the app is much more than a hub to lean on for entertainment and comical relief. Today, it’s a *goldmine* for businesses and brands to make their online presence noticeable, especially if influencer marketing is incorporated and navigated correctly. 

Thankfully, TikTok’s creator marketplace was fabricated and finished for this exact purpose: so brands and businesses can discover and connect with fellow creators and get their social media platform to the masses with minimal effort. 

But how does it work? What requirements do you need to meet to gain access? Does it fluidly combine TikTok influencers’ motives with TikTok creators’ efforts to bring talent to the next level? All of that informative knowledge you’re looking for, and much more, will be outlined in this thoroughly detailed article. By the end, you’ll be able to guide anyone else through the marketplace effortlessly – with tips and tricks on maximizing benefits. 

Let’s get started!

What is the TikTok Creator Marketplace?

We don’t need to go into boring particulars here; simply put, the TikTok creator marketplace is a perfect spot for composers to post, sell, and collaborate by themselves or with others. The opportunities within are seemingly endless, allowing e-commerce establishments to connect and grow with talented creators from around the globe. 

That’s the magic of social media. A plethora of options found in the comfort of your home, enabling you to expand your creations using beneficial outsiders. 

Anyway, with apps like Tok on your side, you can create relatively free advertisements through videos and showcase them for your target audience to enjoy. Having access to TikTok creators is a bonus feature.

Benefits of Using the Creator Marketplace

If you’re a small to medium-sized business, this part of the blog will surely get your personality invested. Why? Because we’re about to talk about all the beautiful benefits TikTok’s creator marketplace has to offer! 

• Build brand awareness → With innovative originations from developers, you’ll automatically have more brand visibility. Incorporate additional marketing strategies with video creation, and you’ll be boosted to a top business.
• Collaboration with TikTok creators → TikTok influencers are straightforward to get a hold of through the marketplace. Once you set up collaboration contracts or agreements, you’ll be able to reach additional markets and prospective dedicated followers.
• Track performance → Simply being a member of the marketplace community gives you free rein to the built-in analytics system. This ultimately means that you can measure your collaborations’ effects on your followers so that you can tweak your strategy to sore into positivity and avoid negative flashbacks.
• Gain access to first-party data → The TikTok creator marketplace API helps you get the inside scoop, directing you toward the best marketing campaign suggestions to increase your turnaround profits and influence. Adopting such insights will help you create videos that resonate with global audiences for the long term. 

Here you’ll find more information on how to use the Creative Center.

Eligibility Requirements

The TikTok creator marketplace requirements are easy to meet but differ slightly from brand to creator. 

If you’re operating a brand, you can join directly through the marketplace or use the TikTok Ads Manager. To be eligible, you must provide basic information, including the operating title, email, and phone number. You must also verify your account soon after a link is sent to your email to confirm that you’re honest – not a robot or virus. 

If you’re operating as a creator, you must physically apply and wait for the app to notify you with approval or denial results. If results don’t come through within 30 days, the application can be reprocessed. Eligibility requirements include: 

• Must have upwards of 100,000 followers.
• Must have 3 videos posted in the past 28 days.
• Must be 18 years old.
• Must have received 100,000 video likes in the past 28 days.

How to Join the TikTok Creator Marketplace

Even though the creator marketplace is easily accessible to brands and content creators, the operation behind each curtain is slightly different. 

If you’re a brand, you’ll want to follow these steps:

1. Head over to TikTok’s Creator Marketplace and set up an account.
2. Browse the creator’s page. You can narrow it down by location, category, followers, reach, and number of views.
3. Once you find someone you’d like to work with, select “Add to the list.”
4. Select “Create campaign” and fill in all detailed areas. This can include but is not limited to your brand name, product or service offered, industry type, and general campaign name.
5. Once it’s ready for review, send a template to the developers on your list, including all the information they’ll need to decide. Remember: There’s no chat feature for people operating through the marketplace.
6. If approved, the campaign will go live, and you’ll be able to see insights and process payment accordingly. 

If you’re a creator, you’ll want to follow these steps: 

1. Head over to TikTok’s creator marketplace via this link and apply to be accepted.
2. Once in, go to “Creator tools” and select “Creator Marketplace,” then tap “Profile.” NOTE: If you’re uploading a sponsored video, set a starting rate for everyone to see.
3. Once live, sit back, relax, and wait for the collaborations to come in. Brand invites will appear in your notification inbox, where you can then negotiate payouts and any additional details you think are noteworthy.
4. After an agreement, you can create content and submit it to the brand for approval.
5. Once the project is complete and the brand gives you the thumbs-up, payment will be processed, and you’ll be free to confirm posts. 

For additional information on how to join the program, please visit our recent blog article about TikTok Creator Program.

Tips for Brands Working with TikTok Creators

TikTok creator marketplace work can knock your business out of the park, drawing in crazy revenue than you never even thought you could obtain. But that sentence is only valid if you make the right moves. Clue into influencer marketing with the proper guidance. 

How could you do that? By following some of these laid-out tips: 

• Center your vision around one primary goal. That could be anything, like increasing brand awareness, driving high traffic to your site, or increasing sales. As long as your objective is clear and unambiguous, the relationship between the brand and the creator should go swimmingly.
• Give clear instructions so you have no doubts your creator will meet your expectations. After all, you want the person(s) you hire to bring your foresight to light. The final product shouldn’t be a mystery.
• Don’t shut down and accept what the creator produces if it’s not what you envisioned. Give constructive feedback throughout. This will ensure you’re advertising correctly and they’re improving their content.
• Pad your budget a bit because you may have to invest more money than you initially wanted to. Talent fees are high these days, especially if you’re trying to tap into larger audiences. But to make you feel safe, the investment pays itself off by quickly getting you to that next level. Once the funds start rolling in, you’ll be proud you made the not-so-cheap decision.
• Get to know the influencer you’re working with. Believe it or not, creators don’t want to do a one-time gig with you in influencer marketing; they prefer to sign long-term contracts that prove mutually beneficial. The key to mutual benefit is building a relationship between the brand and the influencer. Keep communication open, be responsive, and watch the positive results take the lead.

Tips for Creators Working with Brands

If you’re participating in influencer marketing with a brand, you’ll need to prioritize yourself and weigh the pros and cons of the situation. Here are some tips to take into consideration: 

• Communicate clearly to define expectations. Make sure you agree on the appropriate compensation, target deadline, and necessary needs. Don’t be afraid to mention the TikTok community guidelines as a reference for how you want the working relationship to go.
• Be authentically you. To build trust with an audience through influencer marketing, you’ll need to generate creators-based thoughts. No AI, no copied word-for-word research, no reiterating others’ original ideas. The more genuine you bring, the more businesses want to work with you.
• Winning favorability is easy if you come off as relatable. Don’t shy away from your true interests. Showing that you’re “just like” audience members can have a unique appeal that brands desperately want to acquire.
• Before signing the dotted line, review all the details with your prospective brands. For example, whether you’ll be in an entire sponsored video or just a quick two-second mention. Weigh the benefits and whether or not this venture could help you as a creator in the long run.
• Remember to consider payment details. If you’re working with someone and want to get a good bang for your buck, you’ll consider the size of their company, the scope of their work, and their overall popularity. That’ll determine your payout, and you can then choose how much time you’ll dedicate to the business’s wants and needs.

Things to Keep in Mind on the Creator Marketplace

Having access to such an easily navigable social media app will set your success goals high into the sky, but before you zoom in without giving the process a second thought, you might want to be knowledgeable in some aspects. Like these: 

• Read the terms and conditions so that you’re aware. The last thing you want is to be kicked out of use for going against regulations.
• Craft a vetting process for creators before you start interacting. Partnering with someone you’ve never met who says they’ll deliver exceptional work can be scary. But it’s less intimidating if you already have questions written down with desired answers. If what they say aligns with what you want to hear, you’ll likely make a good team.
• Before posting content-created videos, make sure all guidelines are met so that the policy on TT doesn’t demand an immediate takedown. Request a preview from the get-go so that no wires get mismatched. You don’t want to get in trouble for something silly.

How Do You Get Invited to TikTok Creator Marketplace?

You don’t need to be invited to the TT marketplace; you must be a brand or a creator to access this particular area of the app. Please revisit the above “How to Join” section for more information.

What is TikTok Product Marketplace?

Product marketplace and creator marketplace are technically synonyms; the former is the old reference, and the latter is the new reference. It’s as simple as that. For more information and synonyms for the area on the TT app, please visit this link.

Conclusion

If you’re a brand, we have your back. If you’re a creator, we have your back. This blog article has 100% proven that, as we walked you through the ins and cutouts of having both sides of the equation effortlessly work together for the common good of TikTok benefits. 

In the reading, you’ve learned about the creator marketplace and its benefits. You’ve better understood the eligibility requirements to get you on the fast track to success. You can navigate how to join and how to work well together. The training wheels are off, and you can safely and securely travel the path of least resistance to thrive in social media e-commerce businesses. We wish you the best of luck and will have more awesome information soon.