written by If you’re constantly on the TikTok app creating organic videos and getting minimal views, it may be time to change your approach. After all, the goal is to increase engagement and reach a larger audience. How else would you expand your brand and reach new levels of social media popularity?
In this blog article, we’re going to put emphasis on an approved and accepted advertising tool: TikTok Promote. It’s widely known to help users achieve influencer status by way of a shortcut. Other social media outlets have also created paid promotion avenues, so rest assured that this is a legit route to level up on the social media platform.
At the end, we’ll also compare and contrast a similar, beneficial service offered by Influensly. It’ll be up to you to decide the best path to gain more followers and expand your business account. Either way, the journey of providing information to you readers will be our pleasure, and we’ll enjoy every second of it. Let’s get into TikTok Promotion!
What is TikTok Promotion?
The inherent feature was created and launched back in 2021, and since then has become a top notch way to promote videos. Users can utilize the TikTok promotion services to grow small businesses, obtain more views, get more website visits, grow their target audience, and see more message and profile view action. Sounds like the reachable goals needed to grow your TikTok presence, doesn’t it?
What’s more is that using this “promote tool” is easy peasy lemon squeezy. All it takes is a few clicks and your ad is up and running. Then, once your campaign is live, you can tap into Promote analytics to track your ad’s performance in key areas such as:
- Video views
- Likes
- Comments
- Shares
- Authentic website visits
- Age of followers interacting
- Gender of followers interacting
But what simple clicks do you have to pass through to use this nifty service? Keep reading to find out.
How to Use Promotion on TikTok?
TikTok promotion is relatively easy to navigate, but we wanted to eliminate any inconvenience or confusion right off the bat.
Follow these steps to get your ad up and running:
- Make a creative TikTok video for your followers to view and post it on the app. (As you can see, the beginning instructions are exactly the same as they’d be for any type of account posting).
- Then, you’re going to hit the “Next” button to view the video. A series of additional icons will appear, but you’ll want to click the “…” option (three dots on the right-hand side). This will automatically open up your video settings.
- Next, tap the “Promote” icon. You’ll recognize it, as it’ll symbolize a flame.
- At that moment, you’ll need to choose a goal for your TikTok promotion. Obvious options include more website visits and more followers.
- Once the decision is made and the goal is established, you’ll need to choose your target audience for the TikTok video. The app itself can make the decision, but it’s best to customize your own. Customizations include gender choice, age range, and interests.
- Before you review your selections and post whatever TikTok videos you have in draft, you’ll need to narrow in on one more very important aspect of the promotional service: Budget. Setting your TikTok promote cost can feel daunting, especially considering you have to pay each day the ad is running. In this section of settings, you’ll need to decipher how long you want the promotion to run and how much you intend to spend.
NOTE: There is a minimum budget cap that TikTok will automatically put in place.
ADDITIONAL NOTE: As you change the dollar value and number of days, the calculator will show you an “estimated video views” for you to take into consideration.
- When you’re done setting your budget, tap “Next” to reach the overview page where you’ll get one last chance to approve the promoted video selections. Tap “Promote” or “Post” and you’re good to go!
Another route you can take to access TT Promotion is through the Creator Tools Menu. Follow these directions:
- Open the TikTok app and go to your profile.
- Tap the three horizontal lines in the top right hand corner; this will bring up a menu on your screen.
- Tap Creator Tools, then tap promote.
- Here, you’ll select a video under the heading “promotable videos”.
- Follow steps 4-7 in the previous directions starting with outlining your TikTok videos goals.
How Much Does It Cost?
A successfully promoted video doesn’t have a set promotional cost that can be widely accepted across the board. What works for your budget and goals may not work for the next TikTok user’s budget and goals. That’s why we like to put the emphasis on range.
Starting at around $5 and going up to $1,000 per day, TikTok Promote can appease a wide range of influencer needs. Just keep in mind that boosted ads can only stay live for seven days. Which puts your total range at $3 for one day minimum, going up to $7,000 for a seven-day campaign.
At least the entry point is pretty reasonable, fair, and doable.
Is The TikTok Promotion Option Worth It?
Would it be supremely beneficial for your business suite to pay for TikTok promotion services? Isn’t that a loaded question?
The short answer is, “it depends.” What’s your end goal? Will signing up dramatically increase your outreach and gain you new dedicated followers? To determine “yes” or “no,” you should start by looking at these lists of pros and cons. Sleep on the facts for a few nights then make a calculated decision. That’s the advice we’ll extend for now.
Pros
- You can get your content in front of more people.
- You can expand original content effortlessly.
- You can learn about what intrigues and deters your audience.
- You can access a cost-effective way to promote your content.
- You can access expanded features.
Putting all of your time and efforts into SEO work and self-made ad campaigns can be tiring. What’s more is that spending hours on the app learning about your audience can produce minimal results. Add in a cheap and effective solution like TikTok Promote and you have a solid solution that’ll take your TikTok videos to the next level. So far, it looks like the cons cannot outweigh the pros.
Cons
- You’ll have a “sponsored” tag on your content.
- You can advertently spread misinformation.
These two cons are clearly negative.
When users come across a “sponsored” tag, 9 times out of 10 they immediately scroll to the next video. Why? Because they don’t want to be spammed with ads, urging them to buy something that they totally don’t need or want. Many followers would prefer to view organic creations that inform them, make them laugh, or grow their interests.
When misinformation is spread on TT, it can be labeled as “fake news.” The people behind TikTok Promote are currently working hard to eliminate these types of videos from the platform. But with the low-tiered $3 daily ad rates, it’s hard to nix every misinformative recording out there. As a start, TT has removed sponsored content from sensitive or divisive topic searches. There’s not much more that can be done as of now.
Five pros and two cons? You have to make the decision that’s right for you so that you can implement the best TikTok promotion services for yourself.
Additional FAQ: Do Eligibility Rules Apply?
What a specific “Frequently Asked Question,” but we only put those here for a reason: So that you are provided with adequate information before accessing TikTok promotion services.
Simply put, yes there are eligibility rules that apply to TikTok Promotion. They include:
- You must be 18 years of age or older.
- You must agree to the Promote Terms of Service.
- You must acknowledge the app’s Privacy Policy
- You must have a creator or business suite → Any Government, Politician, or Political Party Accounts are not eligible.
Will the Social Media Platform Ever Deny A Promotion Request That’s Paid For?
It’s rare, but still possible. To pass “Go” and air live on the app, you need to meet the standards. Some common reasons for rejection include:
● Use of copyrighted or trademarked elements → You need permission to use brands, relevant hashtags, copyrighted media, imitations, and replicas on your business account. If you don’t get the “OK,” you can be deemed as participating in intellectual property infringement, causing your promotion to be removed from TT.
● Inconsistent captions, texts, images, and videos surrounding your videos → If the products and services you’re promoting are not consistent, TT has the ability to withdraw their promotional efforts from your profile. At the same time, you should also keep the prices the same in the live ad as they were in the pre-quote phase. Misinformation can trigger removal.
● Misleading info → Exaggerated performances are unattractive, unkept promises are disappointing, and deceptive images of products communicate the wrong appearance. Avoid all three of these sectors, as you could be stripped of your right to TikTok Promote temporarily.
Can You Cancel a Promotion on TikTok?
You can, and it’s not difficult at all.
Simply head on over to your promoted video, tap the three dots in the upper right-hand corner and select the option “Close Promotion.”
NOTE: Unused promotional funds will be refunded to your Promote balance so that you can use them in the future if you so wish. You can direct them to a specific video you’d prefer to gain engagement with, which is quite neat. As of now, there’s no stated expiration on credits.
TikTok Promote vs. Influensly for Promotional Growth
If you’d prefer to use another promotional source, we have a grand suggestion for you to consider. We here at Influensly, created a smat way of promotion to skyrocket your TT growth with zero spam using cutting-edge AI technology.
What else does this lovely platform offer users? Automatization, cost efficiency, and a wide variety of targeting options.
To sign up, all you need is your email and TikTok account. You can visit this link to choose your subscription plan and view your demographic options.
From there, you’ll post a video and watch as Influensly’s programmatic technologies work their magic. Almost instantaneously, you’ll be able to track users’ engagement and whether or not they like your content.
Receiving new fans in no time has never been easier… Or cheaper. Rates start in the “Lite” division at $19.99 per month offering an ideal partnership with a beginner influencer. This affordable introduction helps you learn the ropes of Influensly without taking a deep dive into spending.
If you already have a bit of experience with promoting on TT, you can maneuver over to the “Advanced” plan where you’ll pay $39.99 per month. We highly suggest signing up for this division if you’re on-the-rise, expecting your business to expand exponentially in the near future. Why? Because you’ll get some pretty sweet boosted activity and advanced solutions.
Take it one step further if you’re profoundly experienced and purchase the $99.99 per month option. If you have over a thousand fans, this is the tier for you. Boost up to 30 posts and obtain 4000+ ad views for each post. Now that’s gaining popularity.
Conclusion
All in all, TikTok promotional services come in clutch. They have your back. They expand your growth. They deliver real results that’ll kick your business into overdrive and get you the presence on social media you desire. But the route you take is up to you and your preferences.
After reading all about the apps Promote service, where do you fall? Are the pros enough to motivate you in the right progressive direction, or are the cons shaking you up a bit?
Did Influensly peak your interest? All great questions to ask. Now that we’ve given you the intel, it’s time for you to make an informed decision. We wish you the best in your endeavors. Until next time!
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